# Pride-Supporting Fashion Campaigns Everlane Spotlighted Hari Nef in Its Celebratory Editorial By Riley von Niessen | Published 2017-06-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/everlane References: [hypebae](https://hypebae.com/2017/6/everlane-100-percent-human-pride-collection) & [everlane](https://www.everlane.com/100-percent-human) Hari Nef, a well-renowned trans model, functioned as Everlane's main muse for the editorial of its recently debuted '100% Human' collection which celebrates [Pride Month](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection). Like some of the brand's previous offerings, the apparel features minimalist writing on it that makes a statement, with phrases like "100% HUMAN" and just the word "HUMAN" repeated on tanks and t-shirts. As the lettering is colored by all of the hues that make up the rainbow, the fabric that constructs the apparel itself is neutral to offer the graphics a little more contrast. With its apparel, Everlane aims to raise $100,000 for the Human Rights Campaign: the [largest LGBT advocacy group](https://www.trendhunter.com/trends/pflag-canada) for civil rights within the United States. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 88% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Pride-focused Fashion:** Opportunities for brands to create inclusive and celebratory collections that promote LGBT rights and donate to related causes - **Minimalist Messaging:** Creative use of language and typography to convey impactful messages on fashion garments - **Diverse Representation:** The opportunity for brands to collaborate with diverse models and public figures for campaigns promoting social causes ### Who This Affects Most - **Fashion:** The fashion industry can produce more collections that support and give back to social causes like LGBT rights - **Non-profit:** Non-profit organizations like the Human Rights Campaign can collaborate with brands to create partnerships for social initiatives - **Media and Advertising:** Media and advertising companies can create more campaigns that promote diverse and inclusive representation of all communities ## Related on Trend Hunter - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Celebrity Pride Partnerships](https://www.trendhunter.com/trends/happy-hippie-partnership.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Pride Month Cosmetic Campaigns](https://www.trendhunter.com/trends/nivea-proud-in-your-skin.md)