# Household Size-Accommodating Packaging Evergreen Packaging Has Introduced New SmartPak Cartons By Michael Hemsworth | Published 2016-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/evergreen-packaging References: [beveragedaily](http://www.beveragedaily.com/Trends/Smart-Packaging/Rising-demand-for-different-carton-sizes-as-household-numbers-decline) & [evergreenpackaging](http://www.evergreenpackaging.com) Being that the size of the average American household is shrinking to one or two people, Evergreen Packaging has created the [new SmartPak cartons](https://www.trendhunter.com/trends/elopak-paperboard) in order to appeal to new consumer demographics. Consisting of four sizes, SmartPak cartons will come in 40oz, 48oz, 52oz and 59oz varieties in order to provide consumers with the exact size they want to purchase. This new [product packaging lineup](https://www.trendhunter.com/trends/7select-replenish-range) from Evergreen Packaging speaks to the consumer lifestyle shifts that are taking place across North America. They speak to burgeoning consumer preferences to decrease consumption and get the most value out of purchases as possible. We could see the shift towards [more specific product sizing](https://www.trendhunter.com/trends/mini-poppi) in the near future if current population household trends continue as they are now. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Shrinking Household Sizes:** Creating packaging options that cater to smaller households presents an opportunity for companies to tap into a growing consumer segment. - **Customized Product Sizing:** Introducing different size options allows consumers to choose the exact portion they need, addressing their desire to decrease consumption and maximize value. - **Consumer Lifestyle Shifts:** Adapting packaging to reflect changing consumer preferences and behaviors can give companies a competitive edge in the market. ### Where This Applies - **Packaging:** Innovations in packaging design and sizing can revolutionize the way products are delivered and consumed. - **Food and Beverage:** The food and beverage industry can benefit from offering a range of portion sizes to accommodate diverse household sizes. - **Consumer Goods:** Adapting packaging strategies to meet changing consumer demands can unlock new opportunities in the consumer goods industry. ## Related on Trend Hunter - [Aseptic Eco Beverage Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic-200-slim-leaf-carton.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Beverage Packaging Updates](https://www.trendhunter.com/trends/resealable-bottle.md) - [Waste-Reducing Half-Loaves](https://www.trendhunter.com/trends/half-loaf.md) - [One-Handed Paper Cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack.md) - [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md) - [Flatpack Sheet-Style Oat Milks](https://www.trendhunter.com/trends/flat-pack-oat-milk.md) - [Convenience-Focused Sparkling Water Packaging](https://www.trendhunter.com/trends/bottle-packagings.md) - [Reduced Packaging Drink Ranges](https://www.trendhunter.com/trends/7select-replenish-range.md)