# Woody Wallets The Evergreen Billfold Wallet is a Chip Off the Old Block By Vittoria Natarelli | Published 2010-06-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/evergreen-billfold-wallet References: [uncrate](http://www.uncrate.com/men/style/wallets/hlaska-evergreen-billfold/) & [hlaska](http://www.hlaska.com/products/Evergreen-Billfold.html) Get that [natural look](https://www.trendhunter.com/trends/wooden-jacket) with the Evergreen Billfold Wallet. Be prepared, though: someone might ask you if it's a real wooden wallet. This high-end Italian [leather wallet](https://www.trendhunter.com/trends/proof-wallet) features [four card slots](https://www.trendhunter.com/trends/neocraft-wallet-collection) and a cash slot, all covered by wood grain embossing on the exterior. You can also have your choice of wood, as if you are choosing a floor. With a black, brown or pine finish, the Evergreen Billfold Wallet you will look like a fashionable outdoorsman. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Accessories:** Opportunity to create sustainable and biodegradable wallets made from recycled materials. - **Customizable Wallets:** Innovation potential in offering personalized wallet options, such as engraved wooden patterns or custom color choices. - **Nature-inspired Designs:** Exploring the market for wallets with unique designs that mimic elements of nature, like wood grain embossing. ### Industries Being Reshaped - **Fashion Accessories:** Create a disruptive product line by incorporating sustainable materials and nature-inspired designs into wallets and other fashion accessories. - **Eco-friendly Products:** Identify opportunities to develop and market eco-friendly wallets to environmentally-conscious consumers. - **Personalized Gifts:** Tap into the demand for customizable wallets as trendy and unique gift options, allowing customers to add a personal touch. ## Related on Trend Hunter - [Sleek Colorful Card Wallets](https://www.trendhunter.com/trends/wallet-30.md) - [Sustainable Wood Pocket Knives](https://www.trendhunter.com/trends/opinel-no08-black-palm-wood.md) - [Sturdy PFAS-Free Wallets](https://www.trendhunter.com/trends/peak-design-travel-wallets.md) - [Feature-Rich Wallet Collections](https://www.trendhunter.com/trends/neocraft-wallet-collection.md) - [Wood-Created Progressive Jackets](https://www.trendhunter.com/trends/wooden-jacket.md) - [Suede-Like Automotive Lining Wallets](https://www.trendhunter.com/trends/mvst-rfidblocking-alcantara-slim-wallet.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md) - [Rustic EDC Tool Wallets](https://www.trendhunter.com/trends/edc-wallet.md)