# High-Powered Energy Campaigns The Eveready Heavy Duty Battery Ads Feature Power Plants By Leslie Chen | Published 2012-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eveready-heavy-duty-battery References: [adsoftheworld](http://adsoftheworld.com/media/print/eveready_heavy_duty_battery_wind) & [jjiaa.org](http://jjiaa.org/) The [Eveready Heavy Duty Battery print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) will give you some peace of mind in a world where reliance on technology and energy mean everything. The campaign was created by advertising agency J.J. Institute of Applied Art in India and features a series of major power-consuming places. From hydropower plants to [solar panels](https://www.trendhunter.com/trends/household-energy-resilience), the Eveready Heavy Duty Battery ads compare the amazing power of their product to these large scale structures. Not only are the comparisons easily understandable from the perspective of the viewer, but the artwork of the campaign is relatable enough to establish a close connection to its audience. If you've been looking for a way to keep all your [necessary items charged](https://www.trendhunter.com/trends/highperformance-portable-battery) and in optimal condition, the Eveready Heavy Duty Battery campaign will point you in the right direction. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Heavy-duty Battery Marketing:** Marketing campaigns that emphasize the power and longevity of heavy-duty batteries. - **Energy-reliant Advertising:** Advertisements that connect reliable energy sources to necessary technological devices. - **Comparative Power Campaigns:** Marketing that compares the strength of one product to larger, recognizable entities in the same industry. ### Sectors Adopting This - **Battery Manufacturing:** Battery companies can invest in advertising campaigns focused on the strength and longevity of their products. - **Renewable Energy:** Companies specializing in renewable energy sources can advertise the reliability and stability of their products. - **Consumer Electronics:** Manufacturers of technological devices can partner with heavy-duty battery companies, relying on the advertising campaigns to promote the strength of both products at once. ## Related on Trend Hunter - [Emergency Preparedness Campaigns](https://www.trendhunter.com/trends/emergency-preparedness.md) - [Holiday Power Station Campaigns](https://www.trendhunter.com/trends/portable-power-stations2.md) - [Advanced Sustainable Energy Solutions](https://www.trendhunter.com/trends/sustainable-energy-solutions.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Compact Portable Power Stations](https://www.trendhunter.com/trends/portable-power-station1.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Ultra-High Capacity AA Batteries](https://www.trendhunter.com/trends/ultrahigh-capacity-aa-battery.md)