# Casual Children's Cause Clothing 'ever/after' is a Brand That Reflects a Californian Lifestyle By Tiana Reid | Published 2013-01-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/everafter References: [pinterest](http://pinterest.com/everaftercts/) & [everafterclothing](http://www.everafterclothing.com/) Based in Newport Beach, California, 'ever/after' is a [clothing brand for children](https://www.trendhunter.com/trends/remake-by-burberry) that reflects what's often considered as the casual and low-key West Coast lifestyle. The designs are fairly basic in their aesthetic, but not without thought. There's a high/low skirt for girls that resembles the on-trend "mullet" skirt. When browsing the children's lookbook, it's no surprise that there is also a line for adults, considering the wearability for all ages. Twenty-five percent of each piece of clothing that is bough goes to a non-profit organization and/or cause that you can choose. Since ever/after wishes to have more than just a blind giving act, a 'change the story card' is attached to each item bought, which shows exactly what happens with the money donated. **Contact Information** ever/after [website](http://www.everafterclothing.com/) ever/after on [Facebook](https://www.facebook.com/pages/everafter/105107862860887) ever/after on [Twitter](https://twitter.com/everaftercts) ever/after on [Pinterest](http://pinterest.com/everaftercts/) ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 70% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Children's Lifestyle Clothing:** Disruptive innovation opportunity: Create a clothing brand that reflects the casual and low-key lifestyles of children. - **High/low Skirts:** Disruptive innovation opportunity: Design skirts for girls that incorporate the trendy high/low style. - **Cause-driven Fashion:** Disruptive innovation opportunity: Develop a clothing brand that donates a portion of each purchase to a non-profit organization, while providing transparency on where the money is being used. ### Where This Applies - **Children's Clothing:** Disruptive innovation opportunity: Innovate in the children's clothing industry by offering designs that capture the casual and low-key West Coast lifestyle. - **Fashion Retail:** Disruptive innovation opportunity: Revolutionize the fashion retail industry by integrating cause-driven initiatives that allow customers to choose the non-profit organization their purchase supports. - **Social Impact:** Disruptive innovation opportunity: Explore the social impact industry by creating a clothing brand that not only donates to causes, but also provides transparency and educates consumers on where their money goes. ## Related on Trend Hunter - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [Seasonal Womenswear Collections](https://www.trendhunter.com/trends/artless-forevers-fall-25.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Hypoallergenic Children's Apparel](https://www.trendhunter.com/trends/crann-organic.md) - [Luxe Monochromatic Basics](https://www.trendhunter.com/trends/every-other-thursday.md) - [Timeless Easy-Care Clothing](https://www.trendhunter.com/trends/long-lasting-clothing.md) - [Kids' Self-Expression Lifestyle Brands](https://www.trendhunter.com/trends/beme.md) - [Surplus Fabric Childrenswear](https://www.trendhunter.com/trends/remake-by-burberry.md)