# Clean Low-Maintenance Cosmetics 'Ever Makeup' Introduces Simple, Clean-Label Beauty Solutions By Laura McQuarrie | Published 2018-03-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ever-makeup References: [newbeauty](https://www.newbeauty.com/blog/dailybeauty/12016-new-stella-and-dot-ever-natural-makeup/) & [everskin](https://www.everskin.com/makeup) After launching its [Ever Skincare line](https://www.trendhunter.com/trends/ever-skincare), the founders of [Stella & Dot](https://www.trendhunter.com/trends/avaline-x-stella-mccartney) are now venturing into the world of cosmetics with Ever Makeup. The new makeup line is being introduced to consumers as a "low-maintenance color collection for those with the highest of standards," as it prioritizes natural formulas and [clean-label ingredients](https://www.trendhunter.com/trends/core-collection-1). In the spirit of being a low-maintenance collection, the new range features minimal products, including the WHIPLASH Speed Volumizing Mascara, the OUT THE DOOR Cheek & Eye Palette and the FLASH Power Plumping Lip Glosses. For added ease, the products are packaged with tutorials that take the guesswork out of the application products for beginners and those who are looking to freshen their look by experimenting with a new product, color or style. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Low-maintenance Makeup:** Disruptive innovation opportunity: Developing innovative, time-saving makeup products that require minimal effort and offer maximum results. - **Natural Formulas:** Disruptive innovation opportunity: Creating cosmetics with clean-label ingredients and natural formulas that prioritize the health and well-being of consumers. - **Packaging with Tutorials:** Disruptive innovation opportunity: Designing cosmetic packaging that includes step-by-step tutorials to simplify product application and enhance the user experience. ### Who This Affects Most - **Beauty and Cosmetics:** Disruptive innovation opportunity: Exploring new avenues in the beauty and cosmetics industry to meet the growing demand for low-maintenance, natural makeup products. - **Makeup Tools and Accessories:** Disruptive innovation opportunity: Developing innovative makeup tools and accessories that complement low-maintenance makeup products and enhance their application. - **Beauty Education and Training:** Disruptive innovation opportunity: Creating online platforms or mobile apps that offer interactive tutorials and training for makeup application, catering to beginners and those seeking to experiment. ## Related on Trend Hunter - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Glow-Focused Beauty Campaigns](https://www.trendhunter.com/trends/glow-reimagined.md) - [Streamlined Skincare Solutions](https://www.trendhunter.com/trends/mio-cosmetics.md) - [Clean Hormone-Friendly Skincare](https://www.trendhunter.com/trends/ever-skincare.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Inclusive Eye-Makeup Collections](https://www.trendhunter.com/trends/live-tinted.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md)