# Premium In-House Brand Coffees These New Co-op Ever Ground Coffees Come in Two Options By Michael Hemsworth | Published 2022-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ever-ground-coffee References: [foodbev](https://www.foodbev.com/news/co-op-launches-ever-ground-whole-bean-and-ground-coffee/) & [coop](https://www.coop.co.uk)  These new Co-op [Ever Ground](https://www.trendhunter.com/trends/as-ever) coffees are being launched at Co-op and Nisa store locations in the UK for consumers to pick up as a high-quality, 100% [Fairtrade](https://www.trendhunter.com/trends/waitrose-3) product option. The products come in the Ground Coffee and Whole Bean options, which are priced at £3.50 each for 200-grams. The coffees are made with Arabica beans and were chosen to create a barista-style coffee for consumers to enjoy from the comfort of home without having to head to a local cafe. The products are arriving after a successful launch of the brand's [ready-to-drink (RTD) chilled coffee drinks](https://www.trendhunter.com/trends/emmi-caff-latte-creamy) that arrived this past summer. Co-op Own-Brand Planning Manager Grace Bowker commented on the new Co-op Ever Ground coffees saying, "We’re thrilled to be bringing Ever Ground to the shelves for the first time following the success of our hot drinks launch in 2020. Our customers and members have already really resonated with our new brand as it not only makes delicious coffee, but the range is sourced on Fairtrade terms which means standing with farmers for fairness and equality, in countries such as Ethiopia, Brazil and Colombia.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 34% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Premium In-house Brand Products:** Opportunity for retailers to create and market their own high-quality products, providing a unique selling point and potentially higher profit margins. - **Fair Trade Products:** Growing consumer demand for ethically sourced products, presenting opportunity for companies to differentiate themselves and appeal to conscious consumers. - **Barista-style Coffee at Home:** Opportunity for companies to provide consumers with the ability to make professional-quality coffee in the comfort of their own homes, potentially reducing the need for coffee shops. ### Where This Applies - **Retail:** Opportunity for retailers to develop their own premium product lines and compete with established brands. - **Food and Beverage:** Opportunity for companies in the food and beverage industry to develop and market ethically sourced products, catering to the growing consumer demand for such products. - **Consumer Goods:** Opportunity for companies in the consumer goods industry to create products that allow consumers to replicate the experience of professional services and products at home. ## Related on Trend Hunter - [Eco-Conscious Instant Coffees](https://www.trendhunter.com/trends/craft-instant-coffee.md) - [Easy-to-Prepare Coffee Products](https://www.trendhunter.com/trends/lor-coffee.md) - [Premium Coffee Pod Introductions](https://www.trendhunter.com/trends/the-keurig-coffee-collective.md) - [Canned Craft Coffee Collections](https://www.trendhunter.com/trends/cloud-gate-coffee.md) - [Barista-Quality Coffee Beans](https://www.trendhunter.com/trends/lor-coffee-beans.md) - [Convenient Cold Coffee Products](https://www.trendhunter.com/trends/arctic-coffee-products.md) - [Organic Own-Brand Coffee Pods](https://www.trendhunter.com/trends/natural-grocers-organic-coffee-pods.md) - [Festive Grocery Store Coffees](https://www.trendhunter.com/trends/nestl-starbucks-coffees.md) - [Premium Instant Coffee Products](https://www.trendhunter.com/trends/nescaf-instant-coffee.md)