# Circular Sofa Collections The Ever Collection Considers the End Life of Products By Laura McQuarrie | Published 2021-12-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ever-collection References: [prnewswire](https://www.prnewswire.com/news-releases/seating-for-circularity-naughtone-to-offer-sofa-designed-with-the-end-in-mind-301437235.html) & [naughtone](https://www.naughtone.com/us/products/ever-sofa/)  naughtone approached designer Ric Frampton to create [sustainable seating solutions](https://www.trendhunter.com/trends/zeitraum) and as a result, the [Ever Collection](https://www.trendhunter.com/trends/lavender-honey) was born. Inspired by the popular Always collection from naughtone, this brand-new collection carefully considers the end life of the products. As Frampton says, "It doesn't matter if a chair lasts for 20 years, 40 years, 100 years—if the designer wasn't responsible and never considered what happens to the product when it no longer meets a need, it could spend eternity in a landfill. Realizing the weight of that responsibility completely changed my outlook and design process." The Ever Chair and Sofa collection is durable yet also [easy to deconstruct](https://www.trendhunter.com/trends/infinity-chair) (by hand, without the need for special tools) to support recycling. Once a sofa reaches the end of its usable life, the sofa can simply be returned to naughtone through the company's take-back program. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 28% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What's Driving This Trend - **Sustainable Seating Solutions:** Designing furniture with the end life of the products in mind encourages circular economy practices. - **Easy-to-deconstruct Furniture:** Incorporating easy-to-deconstruct features into furniture design helps support recycling and mitigates waste. - **Take-back Programs:** Providing customers with take-back programs can encourage responsible waste management and promote brand loyalty. ### Who This Affects Most - **Furniture Manufacturing:** Furniture manufacturers can embrace sustainable design with furniture that can be deconstructed and recycled. - **Retail:** Retail companies can promote responsible waste management by offering take-back programs for products they sell. - **Waste Management:** Waste management companies can partner with furniture manufacturers and retailers to facilitate the take-back and recycling process of end-of-life products. ## Related on Trend Hunter - [Longevity-Focused Luxe Sofas](https://www.trendhunter.com/trends/spoke-sofa.md) - [Eco-Friendly Adaptable Furniture](https://www.trendhunter.com/trends/able-chair.md) - [Sustainable Easy-Repair Furniture](https://www.trendhunter.com/trends/anderssen-voll1.md) - [Sophisticated Chair Designs](https://www.trendhunter.com/trends/ff-chair-collection.md) - [Sustainable Felt Furniture Collections](https://www.trendhunter.com/trends/sustainable-felt-furniture.md) - [Durable Flat-Packed Furniture](https://www.trendhunter.com/trends/eilersen.md) - [Stackable Flat-Pack Furniture](https://www.trendhunter.com/trends/bug-collection-1.md) - [Stylish Furniture Rental Programs](https://www.trendhunter.com/trends/valiant.md) - [Sustainable Plywood Seating Collections](https://www.trendhunter.com/trends/adela-rex.md)