# Inclusive Renewing Serums Sepia's Eventide Retinol Renewing Serum Supports All Skin Types & Tones By Laura McQuarrie | Published 2023-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eventide-retinol-renewing-serum References: [elle](https://www.elle.com/beauty/makeup-skin-care/a44753529/august-best-beauty-launches-2023/) & [sepia-skincare](https://sepia-skincare.com/products/eventide?sscid=91k7_d7viu) The Eventide Retinol Renewing Serum is the debut launch from Sepia, a new skincare brand that focuses on mindful formulations, inclusive testing, sustainable packaging and community care. The plant-powered serum features optimally concentrated 0.3% [encapsulated retinol](https://www.trendhunter.com/trends/retinoid-collection) to visibly improve the tone and texture of skin during sleep, a time when the body is naturally resting and repairing. To rigorously test the efficacy of its serum on a diverse group of individuals, the brand conducted a 12-week clinical study of 43 participants representing all six [Fitzpatrick](https://www.trendhunter.com/trends/reframe-by-savannah-james) skin types. The study also included participants of different ethnicities and genders. 95% of study participants said their skin felt smoother and softer after using the renewing serum. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 82% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Inclusive Skincare:** Sepia's focus on inclusive testing creates opportunities for skincare brands to develop products that cater to diverse skin types and tones. - **Mindful Formulations:** Sepia's commitment to mindful formulations presents opportunities for skincare brands to prioritize natural and plant-powered ingredients in their products. - **Sustainable Packaging:** Sepia's emphasis on sustainable packaging opens up opportunities for skincare brands to explore eco-friendly alternatives that reduce environmental impact. ### Who This Affects Most - **Skincare:** The inclusive renewing serums trend creates opportunities for skincare companies to develop products that cater to diverse skin types and tones. - **Cosmetics:** The mindful formulations trend presents opportunities for cosmetic brands to incorporate natural and plant-powered ingredients in their products. - **Packaging:** The sustainable packaging trend provides opportunities for packaging companies to create eco-friendly alternatives that reduce environmental impact. ## Related on Trend Hunter - [Gentle Skin-Enhancing Serums](https://www.trendhunter.com/trends/beauty-pies-youthbomb.md) - [Retinol Body Serums](https://www.trendhunter.com/trends/software-update-by-soft-services.md) - [Encapsulated Anti-Aging Serums](https://www.trendhunter.com/trends/beginner-retinol.md) - [Organic Retinol Serums](https://www.trendhunter.com/trends/organic-retinol.md) - [Bio-Retinol Face Serums](https://www.trendhunter.com/trends/revive-bioretinol-face-serum.md) - [Advanced Retexturizing Serums](https://www.trendhunter.com/trends/retinol-synergist.md) - [Skin-Friendly Retinal Serums](https://www.trendhunter.com/trends/age-defy-retinal-booster-serum.md) - [Nourishing Nighttime Eye Serums](https://www.trendhunter.com/trends/jet-lag-overnight-eye-serum.md) - [Daily Micro-Dose Serums](https://www.trendhunter.com/trends/daily-microdose-serum.md)