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# Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market

By Grace Mahas | Published 2023-05-31 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/event-at-stackt-market
References: [kiehls](https://www.kiehls.ca/?gsgsg)

[Kiehl's](https://www.trendhunter.com/trends/kiehls-open-doors), the popular skincare brand, is celebrating Pride month with a pop-up event at [Stackt Market](https://www.trendhunter.com/trends/home-for-the-holidays1) in Toronto, from June 14th to June 17th, 2023. This event offers unique opportunities for education, creativity, and togetherness during the month of June, which is dedicated to celebrating the [LGBTQ](https://www.trendhunter.com/trends/ink-the-rainbow)+ community.

In collaboration with Stackt Market and The Get REAL Movement, Kiehl's has created a limited edition Ultra Facial Cream, which is available for purchase during the event. A portion of the sales will be given directly to The Get REAL Movement, a non-profit organization dedicated to combatting 2SLGBTQ+ discrimination, racism, and bullying in schools, summer camps, and workplaces.

The event will take place from 12 PM to 8 PM, and visitors can stop by the Kiehl's booth to learn more about their products and the initiative. The pop-up promises to offer a unique celebration of Pride, encouraging visitors to express themselves creatively and togetherness in a safe and inclusive space.

In conclusion, Kiehl’s Pop-up celebration at Stackt Market is creating a safe space for the LGBTQ+ community and allies to come together and celebrate Pride Month with the non-profit organization's support. Visitors can support a good cause while enjoying skincare products from Kiehl's.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 50% | Activity: 70% | Freshness: 16%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What's Driving This Trend

- **Pride Month Pop-ups:** Brands can capitalize on Pride Month by creating pop-up events and limited-edition products that support and celebrate the LGBTQ+ community.
- **Cause Marketing:** Partnering with non-profit organizations can provide both financial and social support for important causes, while also creating unique marketing opportunities for brands.
- **Inclusivity and Creativity:** Creating safe and inclusive spaces where visitors can express themselves creatively can build brand loyalty and foster a sense of community among customers.

### Who This Affects Most

- **Beauty and Skincare:** Beauty and skincare brands can leverage pop-up events and limited-edition products to connect with consumers and drive sales while supporting important causes.
- **Non-profit:** Partnering with brands can provide non-profit organizations with much-needed financial support, as well as increased exposure and social impact for their causes.
- **Retail and Events:** Hosting pop-up events and limited-edition product launches can attract new customers and offer unique experiences that build brand loyalty and drive sales.

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