# Colored Chomper Campaigns These Even Toothpaste Ads are Colorfully Eye-Catching By Allison Love | Published 2010-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/even-toothpaste References: [adsoftheworld](http://adsoftheworld.com/media/print/even_toothpaste_whitening_3) & [fx6.net](http://www.fx6.net/marketing/16692-even-toothpaste-whitening-2-a.html) The newest print ads for Even Toothpaste feature women and men with highlighter-yellow teeth that'll make you cringe with disgust. The slogan for these hilarious ads are "Yellow teeth catches much more attention. Even Toothpaste." This campaign is curious, as it doesn't really *highlight* what the toothpaste can do, but rather how gross it is when people don't brush their teeth. Either way, the Even Toothpaste ads do attract attention! **Implications** - I am definitely curious as to what the toothpaste is actually capable of providing its buyers. I truly hope that using this paste won't turn your teeth yellow as seen on the woman featured in the ads or this company will certainly have a hard time making a sale! ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Humorous Advertising Campaigns:** Opportunity for companies to create humorous ads that grab attention and generate buzz. - **Highlighting Negative Consequences:** Opportunity for companies to highlight negative consequences of not using their product to increase demand. - **Non-traditional Product Demonstrations:** Opportunity for companies to showcase product effectiveness in non-traditional and attention-grabbing ways. ### Industries Being Reshaped - **Oral Care Products:** Opportunity for oral care product companies to create attention-grabbing campaigns that highlight unique selling propositions. - **Marketing and Advertising:** Opportunity for companies and agencies to create innovative and effective marketing and advertising campaigns. - **Consumer Goods:** Opportunity for consumer goods companies to create campaigns that showcase product differentiation and generate consumer interest. ## Related on Trend Hunter - [Triple-Action Tooth Foams](https://www.trendhunter.com/trends/tooth-foam.md) - [Color-Correcting Toothpastes](https://www.trendhunter.com/trends/colgate-optic-white-purple.md) - [Stain Removal Tooth Polishes](https://www.trendhunter.com/trends/closeup-white-now.md) - [Purple Oral Serums](https://www.trendhunter.com/trends/purple-serum.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md) - [Purple Toothpaste Tablets](https://www.trendhunter.com/trends/purple-brightening-toothpaste.md) - [Purple-Colored Correction Toothpastes](https://www.trendhunter.com/trends/corrector-toothpaste.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Teeth-Whitening Serums](https://www.trendhunter.com/trends/ultra-violet-colour-corrector.md)