# Protective Clinical Foundations The Even Better Clinical Serum Foundation is Scientifically Proven By Laura McQuarrie | Published 2021-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/even-better-clinical-serum-foundation References: [bet](https://www.bet.com/style/beauty/2021/03/01/clinique-first-clinical-foundation-is-about-skincare-and-makeup.html) & [clinique](https://www.clinique.com/virtual-skin-school) Clinique is now introducing its first-ever clinical foundation, the Even Better Clinical Serum Foundation Broad Spectrum SPF 25, and it fuses powerful [skincare and beauty benefits](https://www.trendhunter.com/trends/outside-in-brand). The innovative product sets itself apart with a formula that's scientifically proven to improve the appearance of bare skin. The foundation is available as part of an expansive 42-shade range that offers a moderate to full-coverage finish. Packed with skincare benefits, the formula harnesses Clinique’s own three-serum technology that blends Vitamin C, hyaluronic acid and salicylic acid. These ingredients are go-tos for tackling some of the most common skin concerns and the result of using them supports skin that's more radiant and even in tone. The oil-free, [non-comedogenic formula](https://www.trendhunter.com/trends/porefessional-foundation) also boasts the benefits of SPF, which makes it a powerhouse all-in-one product. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 36% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Clinical Foundation:** Opportunity for other beauty brands to integrate skincare benefits in their foundation products. - **Three-serum Technology:** Opportunity to explore incorporating combinations of multiple ingredients for enhanced skincare benefits in beauty products. - **Multi-functional Products:** Opportunity for brands to develop all-in-one products that combine skincare and beauty benefits. ### Who This Affects Most - **Beauty Industry:** Opportunity for other beauty brands to innovate in terms of skincare and beauty benefits in foundation products. - **Skincare Industry:** Opportunity to develop new skincare ingredients that can improve the appearance of bare skin. - **SPF Industry:** Opportunity to explore adding SPF to beauty products for multi-functional benefits. ## Related on Trend Hunter - [Next-Gen Hyperpigmentation Serums](https://www.trendhunter.com/trends/even-better-clinical-dark-spot-clearing-serum.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Moisturizing Serum Advancements](https://www.trendhunter.com/trends/active-glow-serum.md) - [Hybrid Serum Foundation Launches](https://www.trendhunter.com/trends/teint-radiance.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Luminous Serum Foundations](https://www.trendhunter.com/trends/skin-silk-serum-foundation.md) - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md)