# Shimmering Shadow Hipster Shoots Evelyn Pritt Uses Bright Colors to Bring Out the Odd and Unusual By Corinne Guirgis | Published 2011-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/evelyn-pritt References: [thephotographylink](http://www.thephotographylink.com/archives/8335) & [ververeps](http://www.ververeps.com/evelyn/) Evelyn Pritt can be added to the list of quirky photographers looking to change the face of fashion by finding extraordinary in the ordinary. Her hip photography uses bright colors, intriguing settings and exotic-looking models to tell her story. Working with [peculiar styling and makeup](https://www.trendhunter.com/trends/contemporary-femininity) done by Melodya Lukita and Shabura, each shot defies the conventions of beauty and reflects the [edgier, more avant-garde look](https://www.trendhunter.com/trends/at-the-edge-of-time) of today's youth. In this particular photo series, model Yana moves through the motions of a scared yet rebellious teenager who is on the edge of cool and unique. Looking like it was shot by one of her friends on an adventurous night out, the shoot has a candid and unrehearsed air to it that many photographers aspire to, but few achieve. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 43% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Quirky Fashion Photography:** Opportunity for photographers to challenge traditional beauty standards and capture unique and unconventional styles in fashion photography. - **Bright and Colorful Imagery:** Opportunity to use vibrant and eye-catching colors to create visually stunning and attention-grabbing photographs. - **Youthful and Edgy Aesthetic:** Opportunity to tap into the youth market and showcase avant-garde fashion to cater to the younger generation. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity for photographers to create unconventional and boundary-pushing fashion photography. - **Makeup and Styling:** Opportunity for makeup artists and stylists to experiment with unique and unconventional looks that challenge traditional beauty standards. - **Youth Fashion:** Disruptive innovation opportunity for brands to embrace a more edgy and unconventional fashion aesthetic to cater to the youth market. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Glamorous Artful Bronze Sculptures](https://www.trendhunter.com/trends/sweet-jane.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md)