# Floating Concrete Headquarters Evelo Architecten Builds the Gsus Sindustries HQ in Amsterdam By Jamie Danielle Munro | Published 2014-04-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/evelo-architecten References: [designboom](http://www.designboom.com/architecture/headquarters-for-g-sussindustries-by-evelo-architecten/) & [g-sus](http://www.g-sus.com/brandhomepage.aspx) Evelo Architecten firm is the mastermind behind the headquarters design of clothing brand Gsus Sindustries. The building is meant to look like there is a [large floating concrete structure](https://www.trendhunter.com/trends/aquapraa) on the roof, with a transparent facade underneath. The architecture company achieved this effect by using "opal polycarbonate panels that are inserted within the [exterior wooden structure](https://www.trendhunter.com/trends/omer-arbel)," as stated on DesignBoom. The company is known for its wide range of styles, so it was necessary to have a set of headquarters that showed off its distinct looks. Evelo Architecten certainly did a great job in taking a standard rectangular structure, and adding in these small details like a concrete roof that looks like it's floating above the wood below. Photo Credits: [designboom](http://www.designboom.com/architecture/headquarters-for-g-sussindustries-by-evelo-architecten/), [g-sus](http://www.g-sus.com/brandhomepage.aspx) ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What Makes This Trend Stand Out - **Floating Concrete Structures:** The use of opal polycarbonate panels to create the illusion of a floating concrete structure presents opportunities for disruptive innovation in architectural design. - **Transparent Facades:** The implementation of transparent facades in building design offers opportunities for disruptive innovation in creating visually striking and distinctive structures. - **Distinctive Headquarters Design:** The demand for headquarters designs that showcase a company's unique style presents opportunities for disruptive innovation in architectural solutions. ### Sectors Adopting This - **Architecture:** Architects can explore and develop new techniques and materials to create visually captivating designs. - **Fashion:** Fashion brands can seek out innovative architectural solutions to create headquarters that reflect their brand identity. ## Related on Trend Hunter - [Amsterdam-Honoring Dynamic Workspaces](https://www.trendhunter.com/trends/un-studio.md) - [Industrial Waterfront Headquarters](https://www.trendhunter.com/trends/nderkleiva.md) - [Natural Material-Focused Headquarters](https://www.trendhunter.com/trends/escritrio-da-engenharia.md) - [Wooden Site Home OFfices](https://www.trendhunter.com/trends/moss-rock.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Exposed Concrete Factory Structures](https://www.trendhunter.com/trends/mallcom-factory.md) - [Moveable Wooden Office Facades](https://www.trendhunter.com/trends/acvcscmetea.md) - [Thatched Hut-Defined Bright Offices](https://www.trendhunter.com/trends/polspotten.md) - [Large Headquarter-Transformed Housing](https://www.trendhunter.com/trends/hayes-park-central.md)