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# Luxury Full-Figured Fashion
Evans' Fashion Reimagines Designer Apparel for Plus-Sized Women

By Laura McQuarrie | Published 2015-05-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/evans-fashion
References: [refinery29](http://www.refinery29.com/2015/05/87846/plus-size-luxury-ecommerce?utm_source=feed&utm_medium=rss) & [evansusa](http://www.evansusa.com/en/evus/category/brands-3430826/design-collective-4410766?geoip=noredirect)

There was a common thread in the Evans' fashion looks that marched down the runway at this year's London Fashion Week—all of the designer garments were showcased by [plus-sized models](https://www.trendhunter.com/trends/torrid-jeans-for-life).

These looks are from a newly launched label from Evans by the name of Design Collective. Specifically, the pieces that make up this label were created by [designers creating for curvy women](https://www.trendhunter.com/trends/feather-kissed-collection). Featuring designs from Giles Deacon, Lulu Liu and Jamie Wei Huang, the collection consists of 15 looks that range from vibrant prints to classic pleated dresses.

Since it's a challenge to design clothing that is flattering for all body types, this collection is careful to consider the details that will accentuate a fuller figure. Evans' Design Collective garments are available in sizes from 10 to 28, making [luxury full-figured fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon) quite accessible between $70 and $300.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 74% | Activity: 74% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Plus-size Fashion:** The trend of designing clothing specifically for plus-sized women creates an opportunity for brands to tap into an underserved market.
- **Inclusive Fashion Shows:** Fashion shows featuring models of diverse body types create a more inclusive and accepting environment for consumers.
- **Affordable Luxury:** Providing luxury fashion for plus-sized women at accessible price points creates an opportunity for disruptive innovation in the fashion industry.

### Industries Being Reshaped

- **Fashion:** Designers and brands in the fashion industry have the opportunity to create clothing and runway shows that are more inclusive of diverse body types.
- **Retail:** Retailers have the opportunity to cater to an underserved market by offering plus-sized luxury items at affordable prices.
- **Ecommerce:** Ecommerce platforms have the opportunity to provide a wider variety of plus-sized luxury fashion options to consumers worldwide.

## Related on Trend Hunter

- [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md)
- [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md)
- [Gen X-Targeted Fashion Labels](https://www.trendhunter.com/trends/regalo-studios.md)
- [Inclusive Bridal Gown Capsules](https://www.trendhunter.com/trends/feather-kissed-collection.md)
- [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)
- [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)
- [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md)
- [Elevated Maternity Collections](https://www.trendhunter.com/trends/seraphine-1.md)
- [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md)
