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# Religious Editorials
‘The Evangelist' in Prive Asia

By Ayman | Published 2008-12-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/evangelist-prive-asia-baldovino-barani-elyse-sewell
References: [community.livejournal](http://community.livejournal.com/foto_decadent/1903251.html) & [priveasia.hk](http://www.priveasia.com.hk/magazine.html)

The Winter 2008 issue of [Hong Kong magazine](https://www.trendhunter.com/trends/of-course-hong-kong) PrivÃ© Asia features an unusual editorial that tackles the issue of Western evangelists coming over to Asian countries and trying to preach and convert the people.

The result is a rather intriguing editorial entitled "The Evangelist" that showcases [couture fashion pieces](https://www.trendhunter.com/trends/jiyongkim-fw25) with a [religious twist](https://www.trendhunter.com/trends/luce) added to the theme.

The black-and-white editorial features model Elyse Sewell captured by photographer Baldovino Barani with styling by Holly Suan Gray.

**Implications** - Religious imagery has always been considered a touchy subject, however due to this recent wave of liberalization it no longer is. This pattern is telling of the open and free society that has recently opened up to a whole host of ideals. Businesses can benefit by using this new freedom in other topics previously unexplored.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 52% | Activity: 8% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious)

## Key Themes

### Why This Trend Is Growing

- **Religious Imagery in Fashion:** Opportunities exist for businesses to incorporate religious imagery into fashion and design, tapping into the growing acceptance and fascination with spirituality.
- **Exploration of Taboo Topics:** With the recent wave of liberalization, businesses have the chance to address previously touchy subjects and explore new ideas that were once considered off-limits.
- **Integration of Ideals in Society:** As society becomes more open and free, businesses can take advantage of this shift by promoting and embracing a range of previously unexplored topics and beliefs.

### Industries Being Reshaped

- **Fashion:** The fashion industry can incorporate religious imagery into designs, creating unique and thought-provoking collections that appeal to a growing fascination with spirituality.
- **Media and Publishing:** By addressing taboo topics and exploring new ideas, businesses in the media and publishing industries can create engaging content that resonates with audiences seeking fresh perspectives and discussions.
- **Marketing and Advertising:** With the integration of new ideals in society, businesses in marketing and advertising can develop campaigns that embrace and celebrate diverse beliefs, appealing to a broader customer base and fostering inclusivity.

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