# Retro Anime-Inspired Apparel GU's SS20 Collection Works in Collaboration with Evangelion By Amy Duong | Published 2020-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/evangelion References: [hypebeast](https://hypebeast.com/2020/6/gu-evangelion-graphic-t-shirts-ss20-release) & [gu-global](https://www.gu-global.com/hk/weeklynews/special/evangelion/?from=header&sku=323553&color=09) GU works in collaboration with Evangelion on a new collection for the Spring/Summer 2020 season following its work alongside [SOPH](https://www.trendhunter.com/trends/playstation-1). The Japanese brand draws graphics that embody a retro-futuristic theme from the anime series for the season. The entire collection is made up of a selection of [graphic tees](https://www.trendhunter.com/trends/uniqlo-japan-1), half-sleeve hoodies, button up shirts, and more -- all of which are adorned in images that reference Evangelion. One of the standout items from the collection is the black tee that boasts a visual of the variety of Angels from the shoe and their profiles. There are also branding accents on top of the visual with a row of headshots of the different angels and yellow stripes. Image Credit: GU ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 79% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Retro-futuristic Apparel:** Opportunity for disruptive innovation: Create a new line of clothing that combines elements of retro fashion with futuristic design to tap into the nostalgia trend while offering a unique aesthetic. - **Anime-inspired Fashion:** Opportunity for disruptive innovation: Develop a fashion brand that collaborates with popular anime series to create limited edition clothing collections, catering to the growing demand for anime merchandise among fans. - **Graphic Tee Revival:** Opportunity for disruptive innovation: Reinvent the graphic tee trend by incorporating nostalgic and iconic anime imagery, appealing to both anime enthusiasts and fashion-forward consumers. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for disruptive innovation: Integrate augmented reality (AR) technology into fashion retail experiences to allow customers to virtually try on anime-inspired clothing, enhancing the shopping experience and increasing online sales. - **Entertainment Merchandise:** Opportunity for disruptive innovation: Collaborate with popular anime franchises to create unique merchandise that goes beyond clothing, such as limited edition collectibles or interactive products, tapping into the passionate fanbase. - **Animation Streaming Platforms:** Opportunity for disruptive innovation: Partner with anime streaming platforms to offer exclusive merchandise collaborations, creating additional revenue streams and enhancing the overall viewer experience. ## Related on Trend Hunter - [Collaborative Anime Gaming Gear](https://www.trendhunter.com/trends/razer-eva02-collection.md) - [Anime Merch-Inspired Apparel](https://www.trendhunter.com/trends/levis-4.md) - [Anime-Inspired Streetwear Lineups](https://www.trendhunter.com/trends/graniph-1.md) - [Mecha Anime Computer Products](https://www.trendhunter.com/trends/asus-rog-x-evangelion-unit02-collection.md) - [Reimagined Apparel Capsules](https://www.trendhunter.com/trends/gu-x-rokh.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Anime Franchise-Inspired T-Shirts](https://www.trendhunter.com/trends/gbl.md) - [Mecha Anime-Honoring Timepieces](https://www.trendhunter.com/trends/evangelion-x-gshock-ga110eva30.md) - [Vibrant Anime Streetwear](https://www.trendhunter.com/trends/yu-yu-hakusho-x-graniph.md)