# Anime Cyborg Smartphones This Limited Edition Evangelion Phone is Releasing in Anime-Loving Japan By Cadhla Gray | Published 2015-10-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/evangelion-phone References: [slashgear](http://www.slashgear.com/limited-edition-evangelion-smartphone-gets-japan-only-release-20410680/) & [sej.co.jp](http://www.sej.co.jp/cmp/ev1510/sp.html) This limited edition Evangelion phone is inspired by a cyborg character that's piloted by the main hero in a [famous Japanese anime television show](https://www.trendhunter.com/trends/neon-genesis-evangelion-2). Quite beloved, 'Neon Genesis Evangelion' has an intriguing plot line about "chosen" children that fight alien war machines. The Evangelion phone was made in a batch of just 30,000 to be sold at 7-Elevens across Japan for the equivalent of $705. With the wide popularity of [anime character products](https://www.trendhunter.com/trends/casetify-and-dragon-ball), they are expected to sell-out quickly. The phone's design has a white image of the main cyborg, Unit 01, with a metallic purple and green background and orange accents on the volume and power buttons. To finish the robotic-like smartphone off, there is a [matching case that mimics the armor](https://www.trendhunter.com/trends/casetify-x-dragon-ball) of the cyborg character. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Anime-inspired Limited Edition Smartphones:** Companies can explore partnerships with popular anime franchises to release limited edition smartphones to attract customers who are fans of the anime. - **Customized Phone Cases:** Offering customized phone cases that match the design of the limited edition smartphones would attract customers who want to personalize their devices and display their fandom at the same time. - **Cross-promotions with Convenience Stores:** Collaborating with convenience stores or other retail chains to sell limited edition smartphones can create a win-win situation for both parties by drawing more customers to the stores while generating revenue for the smartphone manufacturer. ### Where This Applies - **Smartphone Manufacturing:** Smartphone manufacturers can incorporate popular anime designs in their products to attract a loyal and passionate customer base. - **Anime Merchandise:** Companies that specialize in anime merchandise can collaborate with smartphone manufacturers to release limited edition smartphones that feature anime characters and designs. - **Retail:** Retail stores can collaborate with smartphone manufacturers to sell limited edition smartphones and offer customized phone cases that match the designs of the devices. ## Related on Trend Hunter - [Anime-Themed Wi-Fi Routers](https://www.trendhunter.com/trends/neon-genesis-evangelion-wifi-router.md) - [Mecha Anime-Honoring Timepieces](https://www.trendhunter.com/trends/evangelion-x-gshock-ga110eva30.md) - [Mecha Anime Computer Products](https://www.trendhunter.com/trends/asus-rog-x-evangelion-unit02-collection.md) - [Anime-Inspired Smartphone Models](https://www.trendhunter.com/trends/samsung-doraemon-special-edition-galaxy-z-flip6.md) - [Anime-Themed Smartphones](https://www.trendhunter.com/trends/Pokemon-Galaxy-Z-Flip-3.md) - [Anime-Inspired Wireless Earbuds](https://www.trendhunter.com/trends/type-rei.md) - [Mecha Sci-Fi Smartphone Accessories](https://www.trendhunter.com/trends/casetify-gundam-collection.md) - [Anime Diver Watches](https://www.trendhunter.com/trends/c038-eva01.md) - [Mecha Anime-Inspired Cases](https://www.trendhunter.com/trends/gundam-1.md)