# Purple Bun Chicken Burgers KFC Hong Kong's New Evangelion Collaboration Celebrates 30 Years By Katherine Pendrill | Published 2026-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/evangelion-collaboration References: [dexerto](https://www.dexerto.com/food/kfc-launches-evangelion-menu-with-purple-burger-and-desserts-3390824/)  KFC Hong Kong has just launched a limited-time Evangelion collaboration, which includes an eye-catching [Purple](https://www.trendhunter.com/trends/alani-nu-purple-cotton-candy) Field [Zinger](https://www.trendhunter.com/trends/zinger-drip) Burger For those unfamiliar, 'Neon Genesis Evangelion' is a popular Japanese mecha anime franchise created by Hideaki Anno. KFC Hong Kong is celebrating 30 years of the series with its first official Evangelion collaboration, with items inspired by the most memorable characters and designs from the franchise. Centered around the theme of 'Purple Awakening,' many of the items in the collection are purple. This includes the Purple Field Zinger Burger, which features a dark purple, along with KFC"s Zinger fried chicken, purple onions, lettuce, pickles, and sauce. The new collection also includes the returning Rich Purple Sweet Potato Egg Tart and Crispy Purple Sweet Potato Balls. Image Credit: KFC ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 88% | Activity: 89% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Anime-branded Fast Food:** Pop culture collaborations are turning limited-time menus into collectible experiences that deepen fan engagement beyond conventional restaurant promotions. - **Color-driven Menu Design:** Bold visual cues such as purple buns and themed desserts create social media-ready products that differentiate familiar foods through sensory novelty. - **Anniversary Franchise Tie-ins:** Milestone celebrations for entertainment properties offer brands a timely platform for exclusive products, nostalgia-driven demand, and cross-market visibility. ### Industries Being Reshaped - **Quick-service Restaurants:** Character-led menu launches give restaurant chains new ways to attract fandom communities and refresh core products without permanent operational changes. - **Entertainment Licensing:** Iconic anime properties provide licensing partners with high-recognition design assets that can extend franchise relevance into everyday consumer occasions. - **Packaged Food and Snacks:** Themed flavors and collectible aesthetics suggest opportunities for snack and dessert makers to transform seasonal releases into fan-oriented merchandise. ## Related on Trend Hunter - [Show-Inspired Pink Tonal Sandwiches](https://www.trendhunter.com/trends/kfc-and-netflix.md) - [Friendly Rival Burgers](https://www.trendhunter.com/trends/bff-burger.md) - [Celebratory Manga QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-japan-evangelion-burgers.md) - [Spicy Saucy Burgers](https://www.trendhunter.com/trends/zinger-drip.md) - [Celestial Burger Lineups](https://www.trendhunter.com/trends/tsukimi-moon-viewing-burgers.md) - [Combat-Themed QSR Burger Menus](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers.md) - [Refreshing Summertime QSR Sandwiches](https://www.trendhunter.com/trends/japanesestyle-summer-burgers.md) - [Regional Cuisine-Inspired Sandwiches](https://www.trendhunter.com/trends/kfc-japan-the-american-burgers.md) - [Superhero Franchise Burgers](https://www.trendhunter.com/trends/super-sentai-burger.md)