# Anime-Inspired Eyewear JINS Eyewear Has Partnered with TV-Show EVANGELION on 'EVA Unit' Frames By Niko Pajkovic | Published 2021-10-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/eva-unit References: [hypebeast](https://hypebeast.com/2021/10/jins-eyewear-evangelion-collab-collection-release-info) & [jins](https://www.jins.com/us/) Online glasses brand [JINS Eyewear](https://www.trendhunter.com/trends/dragonball-collection) has announced an all-new collaboration with the anime show [EVANGELION](https://www.trendhunter.com/trends/c038-eva01) that will feature optical frames and sunglasses based on the series' 'EVA UNIT-01' and '02.' The new partnership aims to celebrate the upcoming 'EVANGELION: 3.0 +1.0 Thrice Upon a Time' film. Inspired by the show's 'EVA UNIT-01' the collection's 'Test Type Unit 01' eyeglasses come in a gray steel frame with purple accents and green hexagonal tips. Meanwhile, the 'The Production Model Unit 02' -- based on the 'AVA UNIT-02' -- come equipped with black rims featuring four studs intended to mimic the appearance of the robot's eyes. Finally, the 'Test Type Unit 01 Sunglasses' are a sporty pair of shades built with interchangeable silver and rainbow chrome lenses. Image Credit: Jin ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 63% | Activity: 29% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Anime-inspired Eyewear:** Partnering with popular anime shows to create limited-edition glasses and sunglasses based on iconic characters is a disruptive innovation that can appeal to the passionate and dedicated fans of the anime world. - **Fashion Collaborations:** Collaborating with pop culture shows to create fashion items like eyewear is a disruptive innovation that can help to attract new audiences to fashion brands. - **Interchangeable Lenses:** Designing glasses with interchangeable lenses is a disruptive innovation that can make eyewear more versatile and customizable for customers. ### Where This Applies - **Eyewear Industry:** Partnering with popular anime shows to create limited-edition glasses and sunglasses based on iconic characters is a disruptive innovation that can help the eyewear industry tap into niche markets and differentiate themselves from competitors. - **Fashion Industry:** Collaborating with pop culture shows to create fashion items like eyewear is a disruptive innovation opportunity that the fashion industry can use to stay relevant and appeal to younger audiences. - **Technology Industry:** Creating eyewear with interchangeable lenses is a disruptive innovation that the technology industry can use to enhance eyewear capabilities and improve user experience. ## Related on Trend Hunter - [Anime-Inspired Eyewear Collections](https://www.trendhunter.com/trends/dragonball-collection.md) - [Anime-Inspired Glasses Designs](https://www.trendhunter.com/trends/animeinspired-glasses.md) - [Streaming Comfort Eyewear](https://www.trendhunter.com/trends/jins-home.md) - [Mecha Anime-Honoring Timepieces](https://www.trendhunter.com/trends/evangelion-x-gshock-ga110eva30.md) - [Japanese-Designed Eyewear Collections](https://www.trendhunter.com/trends/jins-x-takagi-takuya.md) - [Anime Diver Watches](https://www.trendhunter.com/trends/c038-eva01.md) - [Mecha Anime-Honoring Timepieces](https://www.trendhunter.com/trends/seiko-c038-eva01-divers-watch-limited-edition.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Anime-Inspired Tech Accessories](https://www.trendhunter.com/trends/projectcstf-protection-from-impact.md)