# Makeup Brush Brooms The Eva Solo SweepUp Broom Makes for Stylish Cleaning By Allison Love | Published 2010-08-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eva-solo-sweepup References: [notcot.org](http://www.notcot.org/post/33423/) & [evasolo](http://www.evasolo.com/products-sweepup.html) The Eva Solo SweepUp broom is definitely for the girly girl, as it has an uncanny resemblance to a [blush or bronzer makeup brush](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes). The handles on the Eva Solo SweepUp [broom and dustpan](https://www.trendhunter.com/trends/justhang-squeegee) are extra long, allowing you to clean your floors without having to bend down awkwardly. The broom is lightweight and takes up little space in your cleaning supply closet, so you can make room for more important home accessories. **Implications** - Companies can attract a target audience of buyers by enhancing everyday items with [bold and innovative designs](https://www.trendhunter.com/trends/handheld-vacuum-concept). The appeal of customized and functional novelty items to niche markets can lead to businesses dominating in previously untapped markets. Products made for a specific gender or demographic will reach a wide range of potential buyers. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 6% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Bold Design Products:** Enhancing everyday items with bold and innovative designs to attract target audience of buyers. - **Novelty Items for Niche Markets:** Creating customized and functional novelty items for specific genders or demographics to dominate untapped markets. - **Long Handled Tools:** Developing long handled tools that allow for comfortable and efficient use without having to bend down awkwardly. ### Industries Being Reshaped - **Household Cleaning Products:** Creating household cleaning products with bold and innovative designs for niche markets. - **Personal Care and Beauty Industry:** Developing customized and functional novelty items for the personal care and beauty industry, specially focused on female buyers. - **Home Accessories:** Incorporating inventive designs and functional features into home accessories for improved usability and style. ## Related on Trend Hunter - [Style-Conscious Cleaning Tools](https://www.trendhunter.com/trends/everyday-cleaning-tools.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Quirky Toilet Brushes](https://www.trendhunter.com/trends/stylish-toilet-brush.md) - [Spiritual Stone Brushes](https://www.trendhunter.com/trends/stone-brush.md) - [Eco-Friendly Computer Cleaning Brushes](https://www.trendhunter.com/trends/computer-cleaning-brush.md) - [Playful Modular Mops](https://www.trendhunter.com/trends/wet-mop.md) - [Elegant Soap-Dispensing Dish Brushes](https://www.trendhunter.com/trends/one-brush.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md)