# Refined Desert Shoots Giovanni Squatriti Photographs Eva Ouxiu Summer 2012 Campaign By Katherinev123 | Published 2012-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eva-ouxiu-summer-2012 References: [designscene.net](http://www.designscene.net/2012/01/giovanni-squatriti-eva-ouxiu.html) & [giovannisquatriti](http://www.giovannisquatriti.com) The talented photographer Giovanni Squatriti has once again expertly lensed another photo series for designer Eva Ouxiu, this time the Eva Ouxiu Summer 2012 campaign. Featuring models Carla Crombie and Isa Asklof, the Eva Ouxiu Summer 2012 campaign was snapped in a [hot and dry desert setting](https://www.trendhunter.com/trends/rudsak-ss25-collection) -- but that doesn't stop these two lovely models from looking drop dead gorgeous. Styled by Gioele Panedda, the two are clothed in beautiful pieces from the Eva Ouxiu's summer collection, including gorgeous printed maxi dresses and chic sleeveless blouses paired with pencil-leg trousers. Other beautiful styles include a pair of wide-leg black pants and a black dress with mesh inserts and a train. The Eva Ouxiu Summer 2012 campaign features art direction by Giuseppe Ceccarelli, makeup by Rosario Belmonte and hair by Dora Roberti. For a behind-the-scenes look at the shoot, watch the video, created by Andrew Barone. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 85% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Photography Innovations:** Opportunity to explore new techniques and technologies in photography to enhance visual storytelling. - **Fashion Campaigns:** Potential for creative approaches and unconventional settings in fashion advertising campaigns. - **Summer Collection Styling:** Space for innovative styling ideas and unique fashion combinations for summer collections. ### Industries Being Reshaped - **Fashion:** Innovations in fashion campaigns and styling to create impactful visual experiences for consumers. - **Photography:** Opportunities for photographers to experiment with new techniques and concepts in fashion advertising. - **Beauty:** Potential for makeup and hair professionals to showcase their skills in creating unique looks for fashion campaigns. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)