# Vampy Blue-Lit Campaigns Giovanni Squatriti Captures the Eva Ouxiu Spring 2012 Collection By Katherinev123 | Published 2011-11-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eva-ouxiu-spring-2012 References: [designscene.net](http://www.designscene.net/2011/11/eva-ouxiu-spring-2012-giovanni-squatriti.html) & [giovannisquatriti_](http://www.giovannisquatriti.com) The Eva Ouxiu Spring 2012 collection is edgy and vampy -- and expertly captured in this photo spread by photographer Giovanni Squatriti. Photographed under a soft blue tinge, this photo shoot features models Alexa Yudina and Elena Sartison. Chinese designer Eva Ouxiu has created a retro-infused line for the upcoming spring season that seems perfect for a night out dancing with the girls. This [party-perfect collection](https://www.trendhunter.com/trends/rendezvous-ivory) includes dance-floor numbers like a pair of [vibrantly printed pants](https://www.trendhunter.com/trends/vowels-1) and halter and a stylish, color-blocked strapless dress. Slim black pants with side zips, a chic belted pencil skirt and plenty of haute pumps round out the looks. The Eva Ouxiu Spring 2012 collection campaign features eye-catching makeup by Rosario Belmonte. The models' smooth locks was the work of Dora Roberti. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 59% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Edgy Fashion Collections:** Opportunity to disrupt the fashion industry by creating bold and unconventional clothing lines. - **Blue-lit Photography:** Disruptive innovation opportunity to develop a unique style of photography characterized by a soft blue tinge. - **Retro-inspired Designs:** Innovation potential in creating fashion collections that draw inspiration from past eras while incorporating modern elements. ### Sectors Adopting This - **Fashion Industry:** Potential for disruptive innovation in the fashion industry by introducing edgy and bold clothing collections. - **Photography Industry:** Opportunity for disruptive innovation in photography by adopting a unique blue-lit style of capturing images. - **Beauty Industry:** Disruptive innovation potential in the beauty industry by creating eye-catching and unconventional makeup looks for campaigns. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md)