# Frisky Fashion Outtakes The Behind-the-Scenes Eva Mendes Allure August 2010 Photoshoot By Meghan Young | Published 2010-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eva-mendes-allure-august-2010 References: [fabsugar](http://www.fabsugar.com/Eva-Mendes-Allure-Magazine-August-2010-9095549) & [allure](http://www.allure.com/magazine/2010/08/eva_mendes) The Eva Mendes Allure August 2010 behind-the-scene glimpse shows the always sultry actress' more playful side. Currently on the cover of [W Magazine's July 2010 issue](http://www.trendhunter.com/trends/eva-mendes-w-magazine-july-2010), she hasn't foregone her classy retro style for Allure. Photographed by Michael Thompson, the full Eva Mendes Allure August 2010 [photoshoot](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) will hit stands August 20, 2010. Considering that Mendes fans may find it hard to wait that long, these outtakes will surely hold you over until mid-August. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Playful Fashion Photoshoots:** There is an opportunity for magazines or fashion brands to produce more playful fashion photoshoots to capture the attention of audiences. - **Celebrity Lifestyle Magazines:** Celebrity lifestyle magazines could create behind-the-scenes content of photoshoots or interviews that showcase a celebrity's more playful or candid side to appeal to their audiences. - **Retro Fashion Styles:** There is an opportunity for fashion brands to incorporate retro styles into their collections for a timeless and classy look. ### Where This Applies - **Fashion and Beauty Magazines:** Fashion and beauty magazines could evolve their content to include more playful, behind-the-scenes glimpses into photoshoots or interviews. - **Celebrity Public Relations:** Celebrity public relations firms could use playful or candid content to humanize their clients and increase their relatability to fans. - **Fashion Design:** Fashion designers could draw inspiration from retro fashion styles to create new collections that appeal to a wide audience. ## Related on Trend Hunter - [Actress-Approved Kitchen Sponges](https://www.trendhunter.com/trends/skura-style-x-eva-mendes.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)