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# Popping Pastel Lips
The Eva Herzigova Elle France Cover Shoot is Saucy

By Tiana Reid | Published 2010-06-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/eva-herzigova-elle-france
References: [fashiongonerogue](http://fashiongonerogue.com/eva-herzigova-jan-welters-elle-france-june-2010/#more-31295) & [elle.fr](http://www.elle.fr/elle/)

The Eva Herzigova Elle France beauty cover shoot focused primarily on alternating [lip colors](https://www.trendhunter.com/trends/lip-color-collection). From a tangerine orange to a lush Barbie pink to an almost fuschia hue, these [lipsticks](https://www.trendhunter.com/trends/vamp-lipstick) seal the deal on summer makeup colors.

The near-blank palette on the eyes and cheeks meant that these zany lip shades popped even more. Photographer Jan Welters was behind the lens of the Eva Herzigova Elle France shoot.

**Implications** - Eva Herzigova was also wearing nothing but panties and jewelry for the editorial, which helped keep the focus on makeup and accessories. Along with a pretty pout, Herzigova's styling also includes [bright nail polish colors](https://www.trendhunter.com/trends/chanels-spring-2025) such as orange, blue and pink.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 26% | Activity: 33% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Multicolored Lips:** Beauty brands can capitalize on the trend of alternating lip colors to introduce disruptive products that offer multiple shades in a single product.
- **Minimalist Makeup:** There is an opportunity for cosmetics companies to create products that complement bold lip colors with minimalist makeup for the eyes and cheeks.
- **Barely-there Clothing:** Fashion and beauty brands can collaborate to create editorial shoots that focus on makeup and accessories, with models wearing minimal clothing to keep the focus on the products.

### Sectors Adopting This

- **Cosmetics:** Cosmetics brands can introduce innovative products that cater to the trend of multicolored lips and minimalist makeup.
- **Fashion:** Fashion brands can collaborate with makeup artists to create editorials that highlight makeup and accessories with minimal clothing, catering to the trend of barely-there clothing as seen in the Eva Herzigova Elle France shoot.
- **Photography:** Photographers and artists can experiment with editorial shoots that focus on makeup trends and unconventional styling choices, like the Eva Herzigova Elle France shoot showcasing bold lip colors and barely-there clothing.

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