# Exploratory Rose-Centered Fashion Campaigns Roger Vivier Taps Eva Green for Its Fall Campaign By Kalin Ned | Published 2025-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/eva-green References: [lesfacons](https://lesfacons.com/2025/09/30/roger-vivier-fall-2025-campaign-film-starring-eva-green/)  The Fall 2025 promotional campaign for the fashion house Roger Vivier features a short film with actress Eva Green. The marketing vision, which was under the creative direction of Gherardo Felloni, was centered on a thematic exploration of the rose. The floral motif is integrated into the collection's structural design. The rose notably appears as a [sculpted heel on footwear](https://www.trendhunter.com/trends/belle-vivier-shoe) and as an embellishment on flats and handbags. Alongside the rose-themed pieces, the capsule also includes updated versions of the brand's [classic handbag](https://www.trendhunter.com/trends/jewel-bag) in materials such as leopard-print calfskin. The visual aesthetic of Roger Vivier's campaign is dreamlike, cinematic, and timeless, which serves to elevate the products beyond mere accessories. Eva Green's appearance in the Fall 2025 promotional film lends the fashion label an aura of sophistication, mystery, and [timeless elegance](https://www.trendhunter.com/trends/fall-2026-collection). Image Credit: Roger Vivier ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 95% | Activity: 99% | Freshness: 53% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Floral-focused Fashion:** Designers are increasingly leaning into floral motifs to create iconic and memorable pieces that serve as both art and accessory. - **Cinematic Marketing:** The fusion of cinema with fashion campaigns is offering brands a new avenue to convey complex narratives and moods that deepen consumer engagement. - **Celebrity-driven Branding:** Leveraging star power, particularly through enigmatic figures like Eva Green, is becoming a potent way to craft a brand's image and captivate audiences worldwide. ### Who This Affects Most - **Luxury Fashion:** The rise in narrative-driven campaigns presents an opportunity for luxury fashion houses to redefine exclusivity through storytelling rather than just product design. - **Film and Media Production:** Collaborations with fashion brands open up new domains for media producers to create visually compelling narratives that align with a brand's identity. - **Celebrity Endorsement:** Enhancing brand allure through carefully curated celebrity partnerships is transforming the landscape of product endorsements in the fashion industry. ## Related on Trend Hunter - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Femme Fatale-Inspired Campaigns](https://www.trendhunter.com/trends/marine-serres-fall-2025.md) - [Iconic High Fashion Campaigns](https://www.trendhunter.com/trends/fall-2025-fashion-campaign.md) - [Picturesque Literature-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/christian-dior1.md) - [Parisian-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/chanel-fall-2025.md) - [Actress-Supported Footwear Campaigns](https://www.trendhunter.com/trends/sydney-sweeneys.md) - [Fall-Themed Luxury Bag Campaigns](https://www.trendhunter.com/trends/paris-jackson.md)