# Messy Braid Editorials The Eurowoman 'Det Store Mix' Photoshoot Clashes High- and Low-End Pieces By Meghan Young | Published 2012-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eurowoman-det-store-mix References: [fashiongonerogue](http://fashiongonerogue.com/gertrud-hegelund-honer-akrawi-eurowoman-june-2012/) & [eurowoman.dk](http://www.eurowoman.dk/) While the clashing fashion may draw some people into the Eurowoman 'Det Store Mix' editorial, the expertly styled messy braid updo, courtesy of hairstylist Lasse Pedersen, will reel in the rest. Filled with impeccable looks from head to toes, the photoshoot concentrates on mixing high- and low-end pieces for outfits that appeal to the everyday woman. More often than not, this is exactly the type of wardrobe women try to go for. The Eurowoman Det Store Mix editorial was shot by Stockholm-based photographer Honer Akrawi for the June 2012 issue of the magazine. Captured in studio, model Gertrud Hegelund sports a colorful, eclectic and vibrant wardrobe that boasts designs from the likes of Isabel Marant, [H&M](https://www.trendhunter.com/trends/hm-x-glenn-martens), [Bottega Veneta](https://www.trendhunter.com/trends/alta-collection1) and [Gucci](https://www.trendhunter.com/trends/la-famiglia-collection). She was styled by Rikke Christensen. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 81% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **High-low Mix Trend:** The Eurowoman Det Store Mix editorial highlights the trend of mixing high- and low-end pieces for outfits that appeal to the everyday woman. - **Impeccable Messy Braid Trend:** The messy braid updo styled by Lasse Pedersen in the Eurowoman Det Store Mix editorial shows a growing trend of intentionally messy yet perfectly styled braids. - **Colorful and Eclectic Trend:** The eclectic and vibrant wardrobe worn by Gertrud Hegelund in the Eurowoman Det Store Mix editorial highlights a trend towards more colorful and eclectic fashion choices. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can benefit from the trend of mixing high- and low-end pieces in their designs to cater to the everyday woman. - **Beauty Industry:** The beauty industry can capitalize on the trend of intentionally messy yet perfectly styled braids by offering products and tutorials that help customers achieve this look. - **Photography Industry:** The photography industry can experiment with capturing more colorful and eclectic fashion choices to keep up with the growing trend of vibrant and unique fashion. ## Related on Trend Hunter - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Bag-Shaped Hair Clips](https://www.trendhunter.com/trends/tresemm-x-luar.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Braided Furniture Collections](https://www.trendhunter.com/trends/design-tradition.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md)