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# Neutral Tweed Apparel
Eurowoman August 2011 Features Timeless and Comfortable Clothes

By Deborah Kim | Published 2011-08-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/eurowoman-august-2011
References: [blondeseptember](http://blondeseptember.com/2011/08/10/gertrud-hegelund-by-honer-akrawi-for-eurowoman-august-2011/) & [honerakrawi](http://www.honerakrawi.com/)

The Euroman August 2011 collection features model Gertrude Hegelund and was shot by fashion photographer Honer Akrawi. The collection is a great and simple line of wearables for those fashion lovers out there that are looking for something warm and comfy for the upcoming fall and winter season. The collection features a limited range of shades including grey, blacks and creams. It uses [timeless beauty and simplistic features](https://www.trendhunter.com/trends/fallwinter-2025) to encourage a more naturalistic approach to beauty.

The collection features various [tweed and houndstooth designs](https://www.trendhunter.com/trends/studio-nicholson-fw25) that optimize the few shades that the collection uses. Hegelund is shown modelling both tweed bottoms and a top and jacket. It is incredible to see what fashion can come from using a basic color palette, and the Euroman August 2011 collection does an excellent job of showing what simplistic fashion can create.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 53% | Activity: 38% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Neutral Fashion Trends:** Opportunity for fashion companies to create simplistic yet timeless clothing using a neutral color palette
- **Comfortable Clothing:** Opportunity for companies to create clothing that is both warm and comfortable for the colder seasons
- **Tweed and Houndstooth Designs:** Opportunity for companies to incorporate these classic designs in their clothing collections

### Industries Being Reshaped

- **Fashion:** Fashion companies can use neutral colors and classic designs to create simple yet timeless clothing for consumers
- **Textile:** Textile companies can develop new materials that are warm and comfortable for fall and winter clothing collections
- **Retail:** Retail companies can capitalize on the trend of simple and comfortable clothing for consumers during colder seasons

## Related on Trend Hunter

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