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# Bright Orange Casual Footwear
adidas Originals and size? Unveil a AS 520 Euros 88

By Amy Duong | Published 2020-09-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/euros-88
References: [hypebeast](https://hypebeast.com/2020/9/size-adidas-originals-as-520-euro-88-orange-white-marco-van-basten-football-release-info) & [size](https://www.size.co.uk/page/sizepreviews-launches/)

[adidas Originals](https://www.trendhunter.com/trends/country-og) and size? work in collaboration on a new pair of the AS 520 in an iteration entitled 'Euros 88.' The update draws inspiration from the iconic European Championship football games, especially the Marco van Basten volley that took place during the final Championship in 1988.

This is referenced in the sneaker model's namesake as he scored tha goal that secured its place 2-0 over the USSR. At the time, van Basten was wearing a vibrant [orange and white kit](https://www.trendhunter.com/trends/black-and-total-orange) and the new sneaker boasts the same color palette. The footwear features a construction of suede at the base in orange accented with white details. This includes the midsole, Three Stripes, interior, and heel counter in either leather or rubber.

Image Credit: size?

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 59% | Activity: 80% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Collaborative Sneaker Designs:** Businesses can explore partnerships with other brands to create unique and limited edition sneaker models.
- **Nostalgic Sports-inspired Fashion:** There is an opportunity to tap into the nostalgia of iconic sports moments to create fashion items that resonate with consumers.
- **Color Palette Revival:** Brands can reintroduce bold color palettes from the past to capture consumers' attention and create a sense of nostalgia.

### Who This Affects Most

- **Footwear:** The footwear industry can adopt collaborative design approaches to create exclusive and sought-after sneaker models.
- **Fashion:** Fashion brands can draw inspiration from historic sports events to create unique and nostalgic collections.
- **Sports Merchandise:** Companies in the sports merchandise industry have an opportunity to revive iconic color palettes through apparel and accessories.

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