# Countertop Air Fryer Lines Dreame is Entering into the European Small Kitchen Appliance Market By Kalin Ned | Published 2025-09-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/european-small-kitchen-appliance-market References: [finance.yahoo](https://finance.yahoo.com/news/dreames-innovations-earned-multiple-honors-073000874.html)  [Dreame](https://www.trendhunter.com/trends/dreame-aerofusion-air-fryer-af60) has announced its strategic entry into the European small kitchen appliance market at the IFA 2025 trade show with the launch of three new air fryers under the Tasti™ brand. The product line consists of a portable model and two larger countertop units, all engineered to address specific consumer grievances such as uneven cooking and complicated user interfaces. A central technological feature of Dreame's air fryer line is a heating system that utilizes both spiral airflow and bottom heating elements to promote consistent browning without requiring manual food rotation. The models are further distinguished by their target user — the portable version emphasizes mobility and dual functionality as a lunch container, the mid-sized AF30 incorporates a [steam function to maintain moisture](https://www.trendhunter.com/trends/panasonic-flex-air-fryer), and the large-capacity DZ30 offers [two independent cooking zones](https://www.trendhunter.com/trends/instant-pot-vortex-versazone-12l-air-fryer). All appliances are designed with health-conscious cooking as a priority. Image Credit: Dreame ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 63% | Activity: 75% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What's Driving This Trend - **Multi-functional Appliances:** Consumers are increasingly interested in multi-functional kitchen appliances that provide versatility and space-saving benefits, paving the way for innovative product designs. - **Home Cooking Automation:** The trend towards automated home cooking solutions is gaining traction, as busy consumers demand appliances that simplify meal preparation without compromising on quality. - **Health-centric Culinary Tools:** Health-conscious consumers are driving demand for kitchen appliances that support nutritious cooking, creating opportunities for innovation in health-focused product offerings. ### Who This Affects Most - **Small Kitchen Appliances:** The small kitchen appliance industry is ripe for disruption as new technologies emerge to enhance convenience, efficiency, and user experience. - **Portable Cooking Devices:** With growing interest in on-the-go meal preparation, the portable cooking device industry can innovate by designing compact, multi-use products that fit into consumers' fast-paced lifestyles. - **Smart Home Technologies:** The integration of smart home technology in kitchen appliances offers potential for personalized cooking experiences, addressing consumer needs for convenience and customization. ## Related on Trend Hunter - [Superheated Steam Air Fryers](https://www.trendhunter.com/trends/dreame-aerofusion-air-fryer-af60.md) - [Stylish Countertop Air Fryers](https://www.trendhunter.com/trends/caf-couture-oven-with-air-fry.md) - [Premium Countertop Air Fryers](https://www.trendhunter.com/trends/mijia-smart-air-fryer.md) - [Multitasking Combi Fryers](https://www.trendhunter.com/trends/dreo-chefmaker.md) - [Two-in-One Countertop Cooking Appliances](https://www.trendhunter.com/trends/air-fryer-appliance.md) - [Performance-Driven Smart Appliances](https://www.trendhunter.com/trends/beyond-smart.md) - [Double-Compartment Air Fryers](https://www.trendhunter.com/trends/versatile-air-fryer.md) - [Smart-Designed Air Fryers](https://www.trendhunter.com/trends/smartdesigned-air-fryer.md) - [Accessible Spacious Air Fryers](https://www.trendhunter.com/trends/tower-elite-air-fryers.md)