# Citrus-Infused Beers The 'Curious Traveler' Beer Offers a Take on the Classic European Shandy By Katherine Pendrill | Published 2015-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/european-shandy References: [trndmonitor](http://trndmonitor.com/beer-spotlight-traveler-beers-curious-traveler-lemon-shandy/) & [travelerbeer](http://travelerbeer.com) The 'Traveler Beer Company' is brewing a line of refreshing [citrus beers](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza) that offer an interesting take on the classic European shandy. A shandy is a popular drink in Western Europe, which combines beer with lemonade, soda, ginger beer or another type of carbonated beverage. The unique combination creates a refreshing beverage that is perfect for hot summer days. The 'Curious Traveler' drinks offer a new twist on the European shandy by combining American craft wheat ale with fresh lemon and lime juice. The beer itself has a crisp and light body, which is perfectly paired with the addition of bright citrus flavors. The result is a refreshing drink that has a more invigorating flavor than the average craft beer. Beyond the lemon and lime variety, the Traveler Beer Company also produces a zesty [grapefruit shandy](https://www.trendhunter.com/trends/signature-brew-sunny-afternoon) and a [tart apple ale](https://www.trendhunter.com/trends/apple-crisp-ale). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 16% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Citrus-infused Beers:** Opportunity for breweries to create innovative citrus-infused beers that offer a refreshing twist on classic beer styles. - **Craft Wheat Ales:** Opportunity for breweries to experiment with craft wheat ales and explore different flavors and combinations. - **Alternative Shandy Varieties:** Opportunity to expand on the traditional shandy concept by creating alternative varieties with different fruits and flavors. ### Who This Affects Most - **Breweries:** Breweries can capitalize on the demand for citrus-infused beers by creating new innovative products that cater to consumer preferences. - **Craft Beer:** Craft beer industry can explore the use of wheat ales and experiment with different fruit infusions to create unique flavor experiences for consumers. - **Beverage Manufacturing:** Opportunity for beverage manufacturers to produce alternative shandy varieties using various fruits and carbonated beverages to cater to different taste preferences. ## Related on Trend Hunter - [Citrusy Alcohol-Free Shandy Beers](https://www.trendhunter.com/trends/alcoholfree-lemon-lager.md) - [Lemon-Laden Radler Beers](https://www.trendhunter.com/trends/radler-beers.md) - [Citrus-Centric Fruit Beers](https://www.trendhunter.com/trends/citruscentric-fruit-beer.md) - [Zesty Citrus Sour Beers](https://www.trendhunter.com/trends/sour-beers.md) - [Zesty Lemon Ales](https://www.trendhunter.com/trends/ritas-fruit-brews-lemon-ale.md) - [Orange-Hued Wheat Beers](https://www.trendhunter.com/trends/citrus-ales.md) - [Citrusy Gose-Style Ales](https://www.trendhunter.com/trends/gosestyle-ale.md) - [Izakaya-Inspired Citrus Beverages](https://www.trendhunter.com/trends/mirai-no-lemon-sour.md) - [Citrus-Spiked Wheat Ales](https://www.trendhunter.com/trends/citrusspiked-wheat-ales.md)