# Sporty Drink Packaging 'Milla' Launched Limited-Edition Labels Inspired by the European Games By Ady Floyd | Published 2015-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/european-game References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/milla-ayran-limited-edition-for.html) & [milla.az](http://milla.az/) Milla teamed up with design agency Artgroup Bruketa&Zinic OM Baku to create these [limited-edition European Game labels](https://www.trendhunter.com/trends/chagee) for its [drinkable dairy products](https://www.trendhunter.com/trends/highprotein-dairy-products). The bottled dairy drinks are now dressed in [labels that represent different sports](https://www.trendhunter.com/trends/general-mills-football-packaging). Each sport is part of the European Games that will be taking place in the Summer of 2015. Milla has been selected as the dairy supplier for the sporting events. 'Aryan' is the dairy drink that will contain the promotional labels for the games. The labels are differentiated based on 12 different sports. Each label represents a different sport by showing images of people participating in the sports. The labels use images of white figures playing sports and the background contains colorful details like sports balls and boat paddles. The sports that are portrayed on the labels include boxing, gymnastics and fencing. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 35% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Personalized Packaging:** Creating personalized labels based on events or occasions. - **Limited-edition Labels:** Designing unique and exclusive labels for a set time period. - **Visual Branding:** Incorporating eye-catching visuals on packaging to attract consumers. ### Industries Being Reshaped - **Sports Events:** Providing customized packaging for sporting events and teams. - **Beverage Packaging:** Creating unique packaging designs for beverage products. - **Dairy Industry:** Incorporating sports themes into dairy product packaging to appeal to a wider audience. ## Related on Trend Hunter - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md) - [AR Sports Drink Bottles](https://www.trendhunter.com/trends/sports-drink-bottles.md) - [Hockey Player Packaging Designs](https://www.trendhunter.com/trends/molson-drai.md) - [Redesigned Sports Drinks](https://www.trendhunter.com/trends/choose-better-campaign.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Private Label Sports Drinks](https://www.trendhunter.com/trends/lsv-sport-cherry-isotonic.md)