# Europe Trailer Ads Freitag Guerrilla Campaign By laia martinell | Published 2007-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/europe-trailers-go-sexy-new-guerrilla-campaign-from-freitag-others References: [trendhunter](http://www.trendhunter.com/laia) Tired of looking at kitschy trailers? With labels like "Maria te quiero" or other religious slogans or tacky images of naked females, it was time trailers got a makeover. In Europe, they've made the decision to ad some glam to mobile homes, turning the distribution vehicles into sexy advertising tools 24 hours a day, 365 days a year. Brands like [Pepsi](https://www.trendhunter.com/trends/local-restaurant-activations), [Freitag](https://www.trendhunter.com/trends/freitag-x-tudes-studio) and [Pringles](https://www.trendhunter.com/trends/pringles-x-buffalo-wild-wings) are already using this ad method to reach their European target markets. Since traditional communication media is getting saturated, creativity is the only way out! ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 64% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Home Advertising:** Opportunity for brands to transform mobile homes into eye-catching advertising tools, capturing attention 24/7. - **Alternative Outdoor Ads:** Utilizing non-traditional spaces such as trailers to display advertisements for increased brand visibility and creativity. - **Innovative Ad Strategies:** The use of unconventional advertising methods, like trailer ads, to combat the saturation of traditional media and engage target markets. ### Sectors Adopting This - **Advertising:** The advertising industry can explore opportunities in mobile home advertising, offering unique and attention-grabbing ad spaces. - **Consumer Goods:** Brands in the consumer goods industry can leverage alternative outdoor ads to differentiate themselves and create memorable brand experiences. - **Marketing:** Marketing professionals can embrace innovative ad strategies, such as trailer ads, to stand out in a crowded market and drive consumer engagement. ## Related on Trend Hunter - [Capacious Camping Trailers](https://www.trendhunter.com/trends/capacious-camping-trailers.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Recycled Material Mobile Homes](https://www.trendhunter.com/trends/contihome.md) - [Multipurpose Mobile Trailer Designs](https://www.trendhunter.com/trends/panasonic-well-cabin-offmo.md) - [Unfurnished Camping Trailer Designs](https://www.trendhunter.com/trends/mio-space.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Transforming Beach-Ready Camping Trailers](https://www.trendhunter.com/trends/hobby-beachy-420.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Luxuriously Appointed Camping Trailers](https://www.trendhunter.com/trends/lume-caravan.md)