# Theatrical Bus Ads The Europcar Minibus Commercial Features the Audience as Its Star By Kamal Musharbash | Published 2010-12-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/europcar-minibus References: [ibelieveinadv](http://www.ibelieveinadv.com/2010/12/europcar-minibus-cinema-rear-view-mirror/) To fully engage the audience in its campaigning efforts, Europcar Minibus [went to the movies](https://www.trendhunter.com/trends/bring-your-own-buckets) where much of the population tends to congregate. And with the help of a [hidden camera](https://www.trendhunter.com/trends/drivethru-cams), the audience was fully integrated into the commercial. Europcar Minibus was able to video tape the live audience and added them to a rear view camera in the commercial, in hopes to encourage them to take this bus. The results were an astounding 45% increase in revenue after this ad's debut, presenting the true effects of [great marketing techniques](https://www.trendhunter.com/trends/hijack-socialization). ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 3% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Using hidden cameras and audience participation in advertisements creates a more engaging and memorable experience for viewers. - **Incorporating Live Action:** Integrating real-time footage of the audience into commercials adds a unique and immersive element to the advertisement. - **Personalized Brand Experiences:** Including customers in advertisements showcases the brand's commitment to individual customers and creates a sense of connection and loyalty. ### Who This Affects Most - **Advertising:** The advertising industry can leverage interactive and immersive techniques to create innovative and impactful campaigns. - **Film and Entertainment:** Integrating live audience footage into commercials can be a disruptive innovation opportunity for the film and entertainment industry to create captivating promotions. - **Transportation:** The transportation industry can explore incorporating personalized experiences, such as showcasing real passengers, in their advertising to attract more customers. ## Related on Trend Hunter - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [3D On-Screen Cinema Ads](https://www.trendhunter.com/trends/pvr.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md)