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# Branded Satin Track Suits
Adidas Originals' Europa Satin Hoodie is Perfect for Winter

By Ell Smith | Published 2017-11-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/europa-satin-hoodie
References: [hypebae](https://hypebae.com/2017/11/adidas-originals-europa-satin-trefoil-hoodie-track-pants-navy) & [urbanoutfitters](https://www.urbanoutfitters.com/en-gb/shop/adidas-originals-europa-navy-satin-trefoil-hoodie?category=new-in-womens-clothing&color=041)

[Adidas](https://www.trendhunter.com/trends/adidas-chinesestyle-track-jacket) Originals is helping consumers take it easy this winter season, with the introduction of its Europa satin Hoodie and track pants.

The comfortable navy suit boasts a fashionably over-sized sweater that features the adidas [Trefoil](https://www.trendhunter.com/trends/adidas-originals-pet-collection) logo. The matching pants, offer the wearer a more tailored fit, featuring a form-fit with a skinny ankle. The track pants boast adidas' iconic three stripe branding, offering the wearer an instantly recognizable label. The white detailing offers a unique contrast, which complements the cool-toned suit, making for the perfect addition to any wardrobe.

The comfy satin material offers the wearer optimal comfort when lounging around the house, while the tailored fit offers the individual the freedom to wear the [satin track suit](https://www.trendhunter.com/trends/needles-fw5-track-suit) as a fashionable statement.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 60% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Satin Loungewear:** Develop a line of comfortable yet fashionable loungewear made with premium fabrics like satin.
- **Personalized Sportswear:** Create a line of sportswear that can be customized with the individual's name or organization of choice.
- **Athleisure Chic:** Design a range of chic yet comfy clothing options that can be worn both at home and out and about.

### Sectors Adopting This

- **Fashion:** Fashion companies could experiment with comfortable loungewear styles that incorporate premium materials for a fashionable approach to home attire.
- **Athletic Wear:** Sportswear companies could explore customized sportswear options for teams or athletes to achieve individuality and brand recognition.
- **Retail:** Retail businesses could focus on offering a line of versatile athleisure options that can carry individuals from lounging at home to running errands.

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