# Lightning-Inspired Branding Sneakers Nike's Euro Tour Air Force 1s Are Spotlighted by Its Swoosh By Amy Duong | Published 2020-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/euro-tour References: [highsnobiety](https://www.highsnobiety.com/p/nike-air-force-1-euro-tour-release-date-price/) & [asphaltgold](https://www.asphaltgold.com/de/product/nike-air-force-1-lv8-euro-tour-white-university-red-midnight-navy/) [Nike](https://www.trendhunter.com/trends/thunderstorm-colorway) gives its iconic [Air Force 1](https://www.trendhunter.com/trends/air-force-1-low-paris) sneaker model a captivating update as a part of its ongoing Euro [Tour](https://www.trendhunter.com/trends/noodles-co-taste-tour) pack. The sneakers update the Swoosh along the side of the shoes with inspiration drawn from lightning. The Swoosh is complete in a bright red hue and slightly boasts a shape change that references lightning. The lightning bolt Swoosh boasts a stark contrast in terms of the color against the plain white upper made from leather materials. Additionally, there are details along the tongue that refer to the different European cities and a smaller Swoosh at the tongue as an additional branding accent. The smaller Swoosh is done in white as a more muted statement on the footwear. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 61% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Lightning-inspired Sneaker Branding:** Opportunity to incorporate bold and eye-catching branding elements inspired by lightning into footwear and apparel designs. - **Color-contrast Design Elements:** Opportunity to create striking visual contrast by using bold, contrasting colors in design elements, such as pairing bright red with plain white. - **Localized Branding Accents:** Opportunity to incorporate localized branding accents, such as city-specific details, to create a more authentic and personalized connection with consumers. ### Where This Applies - **Footwear:** Disruptive innovation opportunity in the footwear industry by infusing bold branding elements and localized accents to create unique and eye-catching designs. - **Apparel:** Disruptive innovation opportunity in the apparel industry by incorporating striking color-contrast design elements and localized branding accents to enhance product appeal. - **Fashion Accessories:** Disruptive innovation opportunity in the fashion accessories industry by using lightning-inspired branding elements and color-contrast designs to create statement pieces. ## Related on Trend Hunter - [Premium Low-Cut Lifestyle Sneakers](https://www.trendhunter.com/trends/air-force-1-low-paris.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Silver Accent Sneakers](https://www.trendhunter.com/trends/summit-whitemetallic-silver.md) - [Las Vegas-Inspired Sneakers](https://www.trendhunter.com/trends/low-las-vegas.md) - [Textural Canvas Lifestyle Sneakers](https://www.trendhunter.com/trends/canvas-pack.md) - [Neon-Tinged Performance Footwear](https://www.trendhunter.com/trends/air-foamposite-one-1.md) - [Silver Foil Logo Sneakers](https://www.trendhunter.com/trends/phoenix-open-colorway.md) - [Butterfly-Motif Lifestyle Sneakers](https://www.trendhunter.com/trends/butterflies-edition.md) - [Grey Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/light-smoke-grey.md)