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# Prideful Vibrant Tram Designs
Västtrafik Celebrates Euro Pride with Bold and Colorful Streetcars

By Kalin Ned | Published 2018-08-16 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/euro-pride
References: [designtaxi](http://designtaxi.com/news/401072/Gothenburg-s-Iconic-Trams-Get-Rainbow-Redesigns-In-Celebration-Of-EuroPride/) & [vasttrafik.se](https://www.vasttrafik.se/stoltasparvagnar/)

For [Euro Pride](https://www.trendhunter.com/trends/mercedesbenz-physical-controls) 2018, Swedish public transportation company Västtrafik shows its support for the [LGBTQ](https://www.trendhunter.com/trends/ink-the-rainbow)+ community through the ultra-vibrant redesign of its streetcars. The 'Proud Tram' project celebrates diversity and freedom of expression in Gothenburg. The initative is described as a "moving art exhibition" and one that celebrates individuality "regardless of who you are, and who you love."

Six colors are depicted by Västtrafik's line numbers. During Euro Pride 2018 — a festival which runs from the 14th until the 19th of August, residents and visitors of Gothenburg can witness a visual reinterpretation of the rainbow.

Photographs of the creativity-focused Euro Pride-celebrating trams are up for auction, with all proceeds going to human rights organization RFSL.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 12% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Vibrant Streetcar Redesign:** Opportunity for transportation companies to embrace vibrant and expressive designs to celebrate diversity and attract attention.
- **Moving Art Exhibition:** Potential for public transportation companies to transform their vehicles into mobile art installations to engage and inspire passengers.
- **Supporting LGBTQ+ Community:** Growing demand for companies to express solidarity with the LGBTQ+ community through bold and meaningful initiatives.

### Industries Being Reshaped

- **Transportation:** Opportunity for transportation companies to innovate their vehicles' design to reflect social causes and engage with passengers.
- **Art:** Art organizations can collaborate with transportation companies to transform vehicles into captivating art experiences for the public.
- **Nonprofit:** Human rights organizations can partner with transportation companies to raise awareness and funds for social causes through creative initiatives.

## Related on Trend Hunter

- [Prideful Toronto Pop-Ups](https://www.trendhunter.com/trends/ink-the-rainbow.md)
- [Pride-Celebrating Limited-Edition Carry-Ons](https://www.trendhunter.com/trends/limitededition-carryon.md)
- [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md)
- [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md)
- [Artistic Pride-Celebrating Juices](https://www.trendhunter.com/trends/artistic-pridecelebrating-juices.md)
- [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md)
- [LGBTQ Artist Candy Packs](https://www.trendhunter.com/trends/skittles-pride.md)
- [Pride-Inspired Stamp Collections](https://www.trendhunter.com/trends/places-of-pride.md)
- [Senior-Friendly Pride Campaigns](https://www.trendhunter.com/trends/seniorfriendly-pride.md)