# Vintage Rooftop Fashion Editorials The Fashion Editorial 'Eureka FW 13/14' Fronts 70s Glam Looks By Anne Booth | Published 2013-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eureka-fw-1314 References: [behance.net](http://www.behance.net/gallery/Eureka-FW-1314/11408857) & [behance.net](http://www.behance.net/aloisiobrito) The editorial 'Eureka FW 13/14' is photographed by Aloisio Brito and concentrates on styles from the past that are emphasized in the vintage settings. A man and woman are photographed together and separately throughout the editorial, although they both have long untamed manes. The man has a large brown beard with hair past his shoulders and tattoos that peep through the [stylish fashions](https://www.trendhunter.com/trends/auteur-studios-fall-2025). The woman has platinum blonde hair and intense makeup looks that color the area around her eyes a brilliant orange. The backgrounds are reminiscent of the 70s as vintage couches, old carpeted floors and blue drapes are visible in the backdrops. 'Aloisio Brito' shows how to modernize [vintage fashion looks](https://www.trendhunter.com/trends/the-october-collection) and make them your own with confidence and personality. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 65% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage Fashion:** Opportunity for clothing brands to create modernized versions of vintage styles. - **70s Glam:** Potential for makeup brands to incorporate bold and vibrant colors inspired by the 70s glam era. - **Retro Photography:** Disruptive innovation opportunity for photography studios to offer vintage-inspired photo shoots. ### Who This Affects Most - **Clothing:** Clothing brands could capitalize on the trend by offering vintage-inspired fashion collections. - **Makeup:** Makeup brands have the potential to develop products and tutorials focused on 70s-inspired glam looks. - **Photography:** Photography studios could offer retro-themed shoots to cater to the demand for vintage aesthetics. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)