# Aromatic Canned Rosés Eufloria's Aromatic Rosé Contains Half a Bottle of Wine in Each Can By Katherine Pendrill | Published 2018-05-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eufloria References: [popsugar](https://www.popsugar.com/food/What-Eufloria-Wine-44836496) & [pacificrimwine](https://www.pacificrimwine.com/?method=products.productDrilldown&productID=D5D7F54E-FC2E-4346-5F8F-8E47FA30A888&originalMarketingURL=product/Eufloria-Ros--375ml-Can) With summer parties, beach days, and BBQs on the horizon, Eufloria has debuted canned wines that hold half of bottle of vino in each. Available in both a [rosé and a white variety](https://www.trendhunter.com/trends/poco-vino), the canned wines make it easier to transport and enjoy vino on the go. Eufloria is described as a "perfectly portable" wine that can "go places where glass is unwelcome such as the beach." The cans are lightweight, 100% recyclable, and perhaps best of all, each can contains the two glasses worth of wine (equivalent to about half a bottle). The cans also feature beautiful floral designs that completely make up for the lack of a pretty glass bottle. With more [portable wines and spirits](https://www.trendhunter.com/trends/mini-box-wine-range) becoming increasingly popular, Eufloria's canned wines are sure to delight consumers who prefer practicality above all else. Image Credit: *Eufloria.* ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 18% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Portable Wine:** The increasing popularity of portable wines and spirits creates an opportunity for disruptive innovation in the beverage industry, such as canned wines. - **Sustainable Packaging:** The development of packaging materials that are both sustainable and lightweight can create disruption in the wine industry, following the lead of 100% recyclable cans used by Eufloria. - **Alternative Wine Formats:** Innovative wine formats such as canned wine and boxed wine may disrupt the traditional wine industry, appealing to modern consumers with practicality and convenience. ### Who This Affects Most - **Beverage:** The beverage industry has opportunities to develop new products, such as environmentally-friendly portable wine packaging and alternative wine formats to appeal to modern consumers. - **Packaging:** The packaging industry can contribute to the development of sustainable and portable wine packaging materials to meet the increasing demand for practicality and convenience by consumers. - **Wine:** The wine industry may embrace the trend of innovative wine formats such as canned and boxed wine, to cater to consumers who prefer practicality and convenience over traditional glass bottles. ## Related on Trend Hunter - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Aluminum Rosé Bottles](https://www.trendhunter.com/trends/fitvine-bubbly-rose.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Canned Millennial-Targeted Wines](https://www.trendhunter.com/trends/hardys-canned-wines.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Accessible Canned Artisan Wines](https://www.trendhunter.com/trends/canned-wine-co.md) - [Celebrity-Backed Canned Wines](https://www.trendhunter.com/trends/avaline-2022.md)