# Beauty-Supporting Bed Sheets Touché Offers Temperature-Regulating Eucalyptus Bedding By Grace Mahas | Published 2024-01-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/eucalyptus-bedding References: [touchebrand](https://touchebrand.com/en-ca/pages/sustainability-1)  Touché was founded to address the challenge of finding luxury bedding that is both eco-friendly and high-quality. The brand's inception stemmed from the founder's personal quest for sustainable and ethical bedding options, driven by a commitment to environmental consciousness. Experiencing struggles with acne and insomnia, the founder recognized the impact of conventional bedding on skin health and sleep quality, prompting the creation of a product line that offers both luxury and wellness benefits. The discovery of [TENCEL™](https://www.trendhunter.com/trends/premium-home-textiles) Lyocell fibers, derived from eucalyptus pulp, marked a turning point for Touché. These fibers are crafted into a silky fabric that rivals traditional silk in feel and appearance, allowing Touché to fill a market gap for [sustainable, ethical bedding](https://www.trendhunter.com/trends/coyuchi-1) that also promotes restful sleep. The brand's range, including Eucalyptus Sateen Duvet Covers, Sheet Sets, Cot Sheets, Vegan Silk Eye Masks, and Scrunchies, embodies cloud-like luxury. Touché's contribution to a sustainable, calming, and rejuvenating bedroom experience caters to the skin, hair, and soul, aligning with the founder's vision of eco-friendly luxury bedding that customers will cherish. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 33% | Activity: 50% | Freshness: 21% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Eco-friendly Bedding:** The rising demand for sustainable and ethical bedding options creates opportunities for businesses to offer eco-friendly bed sheets made from innovative materials like TENCEL™ Lyocell fibers. - **Wellness-enhancing Bedding:** The connection between bedding and sleep quality and skin health presents a potential market for businesses to develop bedding products that promote restful sleep and improve overall wellness. - **Luxury Sustainable Textiles:** The use of eucalyptus pulp-derived fibers like TENCEL™ Lyocell in bedding opens up possibilities for luxury brands to create high-quality textile products that are both sustainable and aesthetically appealing. ### Who This Affects Most - **Textile Industry:** The textile industry can explore the production of eco-friendly bedding made from innovative materials like TENCEL™ Lyocell fibers, catering to the rising demand for sustainable products. - **Wellness Industry:** Businesses in the wellness industry can tap into the market for bedding products that promote restful sleep and improve overall wellness, creating innovative solutions that enhance the bedroom experience. - **Luxury Bedding Industry:** Luxury bedding brands can differentiate themselves by incorporating eucalyptus pulp-derived fibers like TENCEL™ Lyocell into their products, creating a niche market for sustainable and aesthetically pleasing textiles. ## Related on Trend Hunter - [Sustainable Bamboo Home Goods](https://www.trendhunter.com/trends/ettitude.md) - [Luxe Cotton Sheet Sets](https://www.trendhunter.com/trends/gentlesoft-organic-cotton-sheet-set.md) - [High-Quality Bamboo Bedding Capsules](https://www.trendhunter.com/trends/bamboo-bedding.md) - [Sleep-Tracking Bedding Partnerships](https://www.trendhunter.com/trends/ettitude-partners-with-sleepspace.md) - [Ultra-Soft Bamboo Bedding](https://www.trendhunter.com/trends/cozy-earth.md) - [Sustainable Silk Accessories](https://www.trendhunter.com/trends/emilys-pillow.md) - [Sustainable Linen Bedding](https://www.trendhunter.com/trends/sustainable-linen-bedding.md) - [Health-Conscious Luxury Bedding](https://www.trendhunter.com/trends/langston-bamboo-sateen-sheet-set.md) - [Temperature-Regulating Performance Sheets](https://www.trendhunter.com/trends/dark-teal-shade.md)