# P2P Retailer-Locating Apps The Etsy Local App Feature Shows You When Sellers are Nearby By M | Published 2015-08-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/etsy-local References: [appadvice](http://appadvice.com/appnn/2015/08/etsy-for-ios-now-alerts-you-when-local-sellers-are-nearby) & [itunes.apple](https://itunes.apple.com/CA/app/id477128284?mt=8) If you're a fan of the Esty peer-to-peer e-commerce platform chances are you'll find the accompanying app and its newly added Etsy Local feature handy. Etsy Local is a new addition that connects users to sellers located near them. The Esty model is entirely based off of peer-to-peer selling allowing vintage, handmade and new products to be sold all around the world. The Esty app allows users to hunt and purchase products while on-the-go and the Etsy Local simplifies this process by alerting users to when sellers are nearby. This is ideal if you want to check out a product in person, you're ordering a product for a special event or you've purchased a service. The function works using a smartphone GPS signal to list retailers by location and availability. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Location-based Retailing:** Opportunity for retailers to use location-based technology to connect with nearby customers and offer personalized shopping experiences - **Peer-to-peer Selling:** Opportunity for businesses to adopt a peer-to-peer selling model to increase connectivity and engagement with customers - **Mobile Shopping:** Opportunity for businesses to develop apps that cater to mobile consumers and simplify their shopping experience ### Who This Affects Most - **Retail:** Innovations in location-based technology and peer-to-peer selling present new opportunities for traditional brick-and-mortar retailers - **E-commerce:** Peer-to-peer selling models and mobile shopping apps are disrupting the e-commerce industry and forcing businesses to adapt to changing consumer preferences - **Technology:** Advancements in mobile app development and location-based technology are revolutionizing the way we shop and interact with retailers ## Related on Trend Hunter - [Local Business Finders](https://www.trendhunter.com/trends/buylokals.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Local Event Discovery Tools](https://www.trendhunter.com/trends/place-to-be.md) - [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md) - [Localized Networking Platforms](https://www.trendhunter.com/trends/presence.md) - [Peer-to-Peer Sharing Tools](https://www.trendhunter.com/trends/shapp.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md) - [Local Food Discoveries](https://www.trendhunter.com/trends/street-food-gems.md)