# Male Brooches Etro Spring/Summer Runway Shows Lapel Style Isn't Just Ladies By Rachel | Published 2009-06-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/etro-spring-summer-2010 References: [swipelife](http://swipelife.com/2009/06/25/etro-springsummer-2010/#more-16433) & [etro.it](http://www.etro.it/) So men have their murses, and now they can have what I am going to lovingly label the mooches. The [Etro](https://www.trendhunter.com/trends/etro-birkenstock-1774-collection) Spring/Summer 2010 show had a few of them--[bold printed, over-sized brooches on men](https://www.trendhunter.com/trends/soft-touch-by-bugatchi). The Etro brooches are pretty and are definite [statement pieces](https://www.trendhunter.com/trends/marc-jacobs-charm-collection), making it all the more interesting to see it on men. I feel like they should be eased into wearing brooches, not thrown into a big, brightly knitted style. But more power to the men who wear the Etro brooch; we can call it a pin if it helps. Take a look at the new accessory along with the other looks from the Etro Spring/Summer 2010 show above. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Bold Brooches on Men:** There is a growing trend of men embracing bold brooches as a fashion accessory, as seen in the Etro Spring/Summer 2010 show. - **Statement Pieces for Men:** The emergence of statement brooches for men presents an opportunity for designers to create unique and eye-catching accessories specifically targeted at the male market. - **Gender-blurring Fashion Trends:** The inclusion of brooches in men's fashion challenges traditional gender norms and reflects a broader trend towards gender-blurring fashion choices. ### Who This Affects Most - **Fashion and Accessories:** The fashion and accessories industry can explore new designs and marketing strategies to cater to the growing demand for bold brooches for men. - **Luxury Fashion:** Luxury fashion brands can capitalize on the trend of statement pieces for men by offering high-end brooches that cater to the fashion-forward male demographic. - **Gender-inclusive Fashion:** The emergence of gender-blurring fashion trends creates opportunities for brands to develop inclusive and diverse product lines that cater to individuals of all gender identities. ## Related on Trend Hunter - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Multi-Wear Hair Accessories](https://www.trendhunter.com/trends/truss-series-shippou.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Masculine Fashion House Jewelry](https://www.trendhunter.com/trends/les-gastons-vuitton-collection.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)