# Bovine-Inspired Collections The Etro Fall 2011 Show is Influenced by Cows By Kamal Musharbash | Published 2011-01-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/etro-fall-2011 References: [style](http://www.style.com/fashionshows/review/F2011MEN-ETRO) & [etro](http://www.etro.com) Though inspired by cows, the Etro [Fall 2011 collection](https://www.trendhunter.com/trends/fall-2025-collection) is not all about the proverbial animal. Since Etro has always been at the forefront of mixing [bold patterns](https://www.trendhunter.com/trends/beams-plus-fw25), this new collection is no different with its paisley and cow-hide prints. The Etro Fall 2011 line also channels the [vintage 60s](https://www.trendhunter.com/trends/prefall-2026-collection) with a modernized aspect. Newer materials, colors and cuts make the upcoming Etro collection a bold and fantastic men's line, guaranteed to appeal to many fashion-savvy men this coming autumn. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 57% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Bold Pattern Mixing:** Disruptive innovation opportunity: Create a platform that allows consumers to easily mix and match bold patterns in their clothing. - **Vintage-inspired Fashion:** Disruptive innovation opportunity: Develop sustainable and ethically sourced materials that mimic the look and feel of vintage fabrics. - **Modernized Retro Styles:** Disruptive innovation opportunity: Design a line of affordable and customizable retro-inspired clothing for the mass market. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Implement augmented reality technology in dressing rooms to allow customers to virtually try on clothes before purchase. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop a sustainable process for creating cow-hide prints without the need for animal materials, reducing environmental impact. - **Fashion Technology:** Disruptive innovation opportunity: Create smart fabrics that combine bold patterns with modern technology, such as temperature regulation or built-in sensors. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)