# Tongue-Twisting Financial Ads This E-Trade Commercial Focuses on Man Who's Retired from Tires By Riley von Niessen | Published 2016-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/etrade-commercial References: [youtube](https://www.youtube.com/watch?v=Pe4zY-JEztE) & [us.etrade](https://us.etrade.com/) This obscure E-Trade commercial manages to get its point across in just a few words. As the company states, the video is about a customer who's "retired to the retirement he wanted, which entirely revolves around retiring retired tires." The man explains this throughout the short ad, filling the 15 seconds with tongue-twisting combinations of the words "retired," retirement," "tired," tiring," "tires" and more. In reference to his strange career, the E-Trade commercial shows him in front of a [wall of car tires](https://www.trendhunter.com/trends/you-are-how-you-car) -- which are gloriously mounted above a mantel. With this unique ad, the [financial services company](https://www.trendhunter.com/trends/next-thing-you-know) explains in an fast and engaging manner that it can help get virtually anyone the retirement they desire. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Short-form Messaging:** Opportunity for companies to creatively condense messaging to grab customer attention. - **Humor in Advertising:** Companies taking risks by using humor to convey brand messaging. - **Unique Characters in Advertising:** Opportunity for companies to create and use unique and memorable characters to promote brand awareness. ### Where This Applies - **Financial Services:** Financial services companies can take risks and find new and creative ways to engage customers through advertising. - **Automotive:** Automotive companies can explore unconventional ways to promote their products and services. - **Marketing and Advertising:** Marketing and advertising agencies can utilize unique and humorous advertising techniques to engage and retain clients. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Retirement Finance Apps](https://www.trendhunter.com/trends/pride-framework.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Cinematic Finance Campaigns](https://www.trendhunter.com/trends/your-money-your-move.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md)