# Streetwear-Inspired Menswear Staples ETON and Fred Segal Launch New 14-Piece SS22 Capsule By Niko Pajkovic | Published 2022-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eton References: [hypebeast](https://hypebeast.com/2022/6/eton-x-fred-segal-limited-edition-capsule-collection) & [etonshirts](https://www.etonshirts.com/en) Luxury shirt and accessories label [ETON](https://www.trendhunter.com/trends/the-beatles-collection) has teamed up with [Fred Segal](https://www.trendhunter.com/trends/fred-segal1) to announce the launch of a [collaborative Spring/Summer 2022 collection](https://www.trendhunter.com/trends/cherry-la), which is chock-full of laidback versions of menswear wardrobe staples. The new 14-piece capsule delivers a range of high-style pieces that have been reimagined through the lens of Fred Segal's laidback Californian street style. Standout pieces include relaxed-fit shirts, knit shorts, tonal chinos, lightweight button-downs, and paisley-printed top and bottom sets. “We are very excited to collaborate with Fred Segal – a brand that has shaped the fashion and cultural landscape. With this collection, we wanted to merge our two different worlds: Fred Segal’s LA cool and Eton’s Scandinavian obsession for quality and craftsmanship," said ETON’s Creative Director, Sebastian Dollinger. Image Credit: ETON ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 89% | Activity: 33% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Streetwear-inspired Menswear:** The fusion of streetwear and traditional menswear is a trend that offers disruptive innovation opportunities for fashion brands to access new consumer segments. - **Collaborative Collections:** Collaborative collections remain a trend to watch in the fashion industry, as they offer disruptive innovation opportunities for brands to expand their reach. - **Printed Sets:** The trend for printed sets in menswear continues to grow, offering disruptive innovation opportunities for fashion brands to experiment with new patterns and designs. ### Industries Being Reshaped - **Fashion Industry:** The trend for streetwear-inspired menswear staples and collaborative collections offers a disruptive innovation opportunity for fashion brands to expand their market share. - **Retail Industry:** The popularity of streetwear-inspired menswear staples creates a disruptive innovation opportunity for retailers to curate in-store and online collections that cater to this trend. - **Textile Industry:** The trend for printed sets in menswear presents a disruptive innovation opportunity for textile companies to create new and unique fabric patterns to appeal to this market segment. ## Related on Trend Hunter - [Iconic Rock Band-Inspired Menswear](https://www.trendhunter.com/trends/the-beatles-collection.md) - [Music-Honoring Shirt Collections](https://www.trendhunter.com/trends/eton-1.md) - [Scandinavian Aesthetics-Forward Shop Designs](https://www.trendhunter.com/trends/scandinavian-aesthetics.md) - [Premium Smoking Accessories Collaborations](https://www.trendhunter.com/trends/fred-segal1.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Premium Menswear Capsules](https://www.trendhunter.com/trends/classic-staples-remastered-collection.md) - [Exclusive Joint Fashion Capsules](https://www.trendhunter.com/trends/cherry-la.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)