# Elegant Wine-Preserving Decanters The eto Preserver Has a Distinct, Patented Design By Mishal Omar | Published 2017-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eto References: [kickstarter](https://www.kickstarter.com/projects/etowine/eto-a-beautiful-innovation-in-wine-preservation?ref=category_recommended) & [etowine](https://www.etowine.com/) The eto is a [wine decanter](https://www.trendhunter.com/trends/artistry-in-oak) that was designed to both [store and preserve the freshness](https://www.trendhunter.com/trends/eternos-serving-bowl) and quality of wine while also offering an attractive design. Individuals who enjoy a daily glass of red wine will likely take interest in the eto, which claims to keep wine "perfectly fresh for at least 12 days." The decanter has a sealing system that preserves the flavor of the wine, and it is able to automatically lock once it reaches the wine's surface. Once stored in a [cool and dark environment](https://www.trendhunter.com/trends/placemat-hightop-table), the eto is able to ensure that red wine remains fresh for over a week. eto's marketing comes with a testimonial from a 'Master of Wine,' who states that "there was no perceptible difference between a freshly opened bottle and the eto-stored sample." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Wine Preservation:** The eto decanter introduces innovative wine-preservation technology, offering opportunities for disruptive innovation in the wine industry. - **Long-term Wine Storage:** The eto's ability to keep red wine fresh for over a week highlights the potential for disruptive innovation in the storage and aging of wine. - **Automated Wine Decanting:** The eto's automatic locking mechanism presents opportunities for disruptive innovation in the automation of wine decanting processes. ### Where This Applies - **Wine Manufacturing:** The eto's wine-preserving decanter offers potential for disruptive innovation in how wine is produced and stored. - **Food and Beverage Retail:** The eto's innovative wine-preservation technology creates opportunities for disruptive innovation in the retail sector, particularly within high-end wine sales. - **Kitchenware and Home Goods:** The eto's attractive design and functionality as a wine preserver suggest potential for disruptive innovation in the kitchenware and home goods industry. ## Related on Trend Hunter - [Wine Top Vacuum Seals](https://www.trendhunter.com/trends/zoenox.md) - [Sparkling Wine Preservation Devices](https://www.trendhunter.com/trends/coravin.md) - [Bottle-Optimizing Wine Stoppers](https://www.trendhunter.com/trends/wine-stopper-1.md) - [Wine-Preserving Wands](https://www.trendhunter.com/trends/ullo-uno-wine-purifying-wands.md) - [Single-Serve Wine Systems](https://www.trendhunter.com/trends/coravin-vinitas.md) - [Fermentation Countertop Vessels](https://www.trendhunter.com/trends/keep.md) - [Space-Saving Wine Glasses](https://www.trendhunter.com/trends/the-splitglass.md) - [Wine Bottle Cork Trimmers](https://www.trendhunter.com/trends/qwikcork.md) - [Portable Wine Coolers](https://www.trendhunter.com/trends/portable-wine-cooler.md)