# Star-Filled Shoe Soles The 'Etnies and Kevin Smith Clerks Jameson 2' Sneakers By Vittoria Natarelli | Published 2010-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/etnies-and-kevin-smith-clerks-jameson-2 References: [freshnessmag](http://www.freshnessmag.com/2010/07/27/etnies-x-kevin-smith-clerks-jameson-2/) & [viewaskew](http://www.viewaskew.com/) These 'Etnies and Kevin Smith Clerks Jameson 2' shoes feature a special surprise. With an image of Kevin Smith and co-star Jason Mewes printed on the bottom, these kicks have a personalized designer touch. The shoe was introduced at the Comic-Con event during a mini-party, offering free beer along with [shoe and apparel giveaways](https://www.trendhunter.com/trends/south-park-x-crocs-collection). Fans also had the chance to hang out with Smith himself, making the shoe's debut that much more special. **Implications** - The [customization of products](https://www.trendhunter.com/trends/sneaker-maker) is an effective way of reaching target audiences. By incorporating [pop culture imagery](https://www.trendhunter.com/trends/rick-and-morty-basketball), a company can gain attention from consumers with similar interests. Celebrity endorsements and images will help businesses acquire publicity from the media and fans of the public figure involved. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Pop Culture Customization:** Companies can leverage pop culture imagery to attract target audiences and gain attention from consumers with similar interests. - **Personalized Designer Touch:** Incorporating personalized details into products can create a unique selling proposition for businesses in the fashion industry. - **Event-exclusive Product Introduction:** Limited edition product introductions at events can generate buzz for businesses and create exclusive opportunities for fans and consumers to interact with the product. ### Where This Applies - **Fashion Industry:** The incorporation of personalized detailing into a product line can create a unique selling proposition for businesses in the fashion industry. - **Entertainment Industry:** Collaborating with popular celebrities can help businesses in the entertainment industry generate publicity from the media and fans of the public figure involved. - **Event Planning Industry:** Creating exclusive opportunities for fans and consumers to interact with limited edition product introductions can create special event experiences and generate buzz for businesses in the event planning industry. ## Related on Trend Hunter - [Detail-Forward Shoe Collabs](https://www.trendhunter.com/trends/clot-stan-smith-beaded.md) - [Cartoon-Inspired Shoes](https://www.trendhunter.com/trends/freizeit.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [TV-Inspired Classic Sneakers](https://www.trendhunter.com/trends/stranger-things-converse.md) - [Cartoon Inspired Sneakers](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Collaborative Sci-Fi Series Footwear](https://www.trendhunter.com/trends/clarks-x-stranger-things.md) - [Character-Themed Court Shoes](https://www.trendhunter.com/trends/rick-and-morty-basketball.md)