# Tantalizingly Smooth Skincare Bottles The ETINA HAPPY Packaging is Youthful and Bright By Laura McQuarrie | Published 2014-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/etina References: [thedieline](http://www.thedieline.com/blog/2014/6/4/etnia-happy) & [lavernia-cienfuegos](http://lavernia-cienfuegos.com/etnia-happy/) ETINA is an emerging cosmetics brand that is introducing a line of [body lotions and shower gels](https://www.trendhunter.com/trends/tree-hut1) under the name HAPPY. The designs for the 'Happygel' packaging was developed by Lavernia & Cienfuegos, which are fun, bright and peppy. The outsides of the youthful bottles are sleek and look silky smooth to the touch, hinting the same of ETINA HAPPY products. However, for a little bit of contrast, the colorful bottles are stamped with vintage-style icons that represent the delicious product scents like cookies, fruit, chewing gum rolls and mojitos. The packaging is quite minimal, but with a small and prominent description on each bottle, along with the vibrant product color and icon, there's enough to awaken your senses and get you curious enough about ETINA HAPPY. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Youthful Packaging Design:** The ETINA HAPPY packaging showcases a youthful and vibrant design, offering opportunities for companies to create packaging that appeals to younger consumers. - **Minimalist Packaging:** The minimalistic design of the ETINA HAPPY bottles presents an opportunity for companies to explore simple and clean packaging that stands out on store shelves. - **Iconic Product Representation:** The use of vintage-style icons on the ETINA HAPPY bottles presents a trend of representing product scents visually, allowing companies to create unique and memorable packaging. ### Where This Applies - **Cosmetics:** The ETINA HAPPY packaging trend can be implemented by cosmetics companies looking to attract younger consumers with visually appealing packaging. - **Skincare:** The sleek and smooth design of the ETINA HAPPY bottles presents an opportunity for skincare brands to create packaging that conveys a sense of luxury and quality. - **Food and Beverage:** The use of iconic product representations on the ETINA HAPPY bottles can inspire food and beverage companies to create packaging that visually represents the taste and aroma of their products. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Anthropomorphized Bath Products](https://www.trendhunter.com/trends/uoga-uoga-kids.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Frosted Beauty Packaging](https://www.trendhunter.com/trends/templespa.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Takeout-Style Serum Sets](https://www.trendhunter.com/trends/skin-sips.md)