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# Single Room Hotel Between Billboards
Etienne Boulanger Pod Hotel in Berlin

By Happy Hotelier | Published 2007-12-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/etienne-boulanger
References: [happyhotelier](http://www.happyhotelier.com/2007/12/21/street-art-2-berlin-the-invisible-billboard-pod-hotel/) & [etienneboulanger](http://www.etienneboulanger.com/singleroomhotel/)

**Where?**
Located on Death Strip, the piece of land along the former Berlin Wall where people used to be shot and now a waste land dedicated to [sculptures](https://www.trendhunter.com/trends/day-bed-installation), French artist Etienne Boulanger formed a [one room hotel between billboards](https://www.trendhunter.com/trends/hotel-belmar-costa-rica). It definitely is a Room without a View. A night costs a mere Euro 20.- (approx US $ 30.-). It is on view (or use) up to March 2008.

It is accessible by ladder and is a fully equipped as a two star hotel room.

Philip Horst, one of five artists running the [Sculpture Park Berlin Centrum](http://www.skulpturenpark.org), said, "Boulanger's idea was to make use of an economic cycle and use the rented out advertising spaces to finance the hotel."

**For Reservations**
See [Etienne Boulanger](http://www.etienneboulanger.com/singleroomhotel)'s website.

**Via**
[Vacant ready](http://www.vacantready.com/videos/item/windowless_hotel_launched_in_berlin) and [ITN UK](http://itn.co.uk/news/1a75e8bc70a54b1710dd8159bee12041.html)

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 53% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Graffiti](https://www.trendhunter.com/graffiti)

## Key Themes

### What's Driving This Trend

- **Pod Hotels:** Opportunity for innovative hotels to offer small, affordable and unique accommodations in unconventional locations.
- **Billboard Advertising:** Opportunity for advertisers to think creatively in utilizing billboard spaces for alternative purposes, such as financing other ventures.
- **Micro Tourism:** Opportunity for travelers to have unique and immersive experiences by staying in unconventional accommodations, like the single room hotel between billboards.

### Who This Affects Most

- **Hospitality:** Disruptive innovation opportunities to create innovative and affordable hotel solutions, like pod hotels.
- **Advertising:** Disruptive innovation opportunities to rethink the use of billboard spaces beyond traditional advertising, such as financing unique projects like the one room hotel.
- **Travel and Tourism:** Disruptive innovation opportunities to cater to travelers seeking unconventional and immersive experiences, such as micro accommodations in unusual locations.

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