# Transparency Trek Narratives The Ethnotek Travel Blog Delves into Culture and Process By Tiana Reid | Published 2012-03-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ethnotek-travel-blog References: [vimeo](http://vimeo.com/38002000) & [ethnotekbags](http://www.ethnotekbags.com/blogs/travel) In conjunction with the release of their new [messenger bag collection](http://www.ethnotekbags.com/), a SocialBusiness.org favorite has released the Ethnotek travel blog, which features exciting stories and photography from the team while on the road. "The new travel blog is an attempt to increase transparency between our customers and villagers and this section gives you a detailed look into the lives, techniques and just how much culture goes into each and every bag," Founder and Creative Director Jake Orak told SocialBusiness.org in an email. Indeed, the Ethnotek travel blog is an invigorating source for customers to educate themselves about the people and process behind the product. What's more, it's a refreshing change to a [fashion and textile industry](https://www.trendhunter.com/trends/textile-production) fraught with sweatshop scandals. **Contact Information** [Ethnotek travel blog](http://www.ethnotekbags.com/blogs/travel) Ethnotek [website](http://www.ethnotekbags.com) Ethnotek on [Facebook](https://www.facebook.com/ETHNOTEK) Ethnotek on [Twitter](https://twitter.com/#!/Ethnotekbags) Ethnotek on [Vimeo](http://vimeo.com/etktv) ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 19% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Transparency in Fashion:** Using travel blogs to provide customers with a detailed look into the lives and techniques behind the product, creating transparency in the fashion industry. - **Ethical Manufacturing:** Ethnotek's focus on showcasing the culture and process behind their bags offers an opportunity for disruptive innovation in the textile industry by prioritizing ethical manufacturing practices. - **Customer Education:** The Ethnotek travel blog serves as an educational resource for customers, allowing them to learn about the people and process behind the products they purchase. ### Sectors Adopting This - **Fashion and Textile:** The fashion and textile industry can benefit from adopting transparent practices like travel blogs to showcase the culture and process behind their products. - **Sustainable Manufacturing:** Ethnotek's emphasis on transparency offers disruptive innovation opportunities in sustainable manufacturing practices within the fashion and textile industry. - **E-commerce:** The Ethnotek travel blog can inspire innovative approaches to customer education and engagement within the e-commerce industry. ## Related on Trend Hunter - [Mindful Travel Lineups](https://www.trendhunter.com/trends/farans.md) - [Sustainability-Focused Adventure Gear](https://www.trendhunter.com/trends/adventure-gear1.md) - [Chic Versatile Bags](https://www.trendhunter.com/trends/chic-versatile-bags.md) - [Upcycled Bag Collabs](https://www.trendhunter.com/trends/freitag-x-tudes-studio.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Product-Tracking Digital Brochures](https://www.trendhunter.com/trends/another-tomorrow.md) - [Multifunctional Travel Totes](https://www.trendhunter.com/trends/sidney-byron.md) - [Premium European Leather Bags](https://www.trendhunter.com/trends/generation-leather-collection.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md)